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Insider Information: Delving into 3C Ventures, Rival Corporation of Michael Kassan's MediaLink

Veteran ad industry pioneer intent on establishing a larger enterprise with a leaner workforce compared to MediaLink.

Title: Michael Kassan Unleashes His New Venture, 3C Ventures, in a Head-on Clash with MediaLink

Let's dive into the gritty details of 3C Ventures, the new strategic advisory firm founded by the charismatic industry titan, Michael Kassan.

The Mantra: Consult, Convene, Co-invest

This three-C mantra is a constant reminder that echoes in Kassan's circle. It's the backbone of 3C Ventures, aiming to propel clients towards accelerated growth.

The A-List Clientele

With a smirk and a glint in his eye, Kassan has casually mentioned that he already boasts ten clients on board. Alas, he's keeping the big names under wraps, whether they're tech wizards, media mavens, or brand titans, he's not telling.

The Man Behind the Curtain

Delve deeper into the life of Kassan, and you'll find a man who's no stranger to the advertising game. His legacy as a master connector in the industry suggests that 3C Ventures is poised to work with heavy hitters in media, tech, and related sectors.

Kassan's revolution doesn't end there. From his engaging podcast, "Good Company," where he chats with game-changers in business, media, tech, and culture, to his recent board seat at AI adtech firm Cognitiv, Kassan's focus remains crystal clear: innovation and growth.

Stay tuned for more updates as Kassan boldly steps into the ring against his former company, MediaLink, with the Legal Battle set to enter arbitration in November. This one's gonna be a doozy!

[1] Cognitiv Press Release[2] ADWEEK Article[3] Good Company Podcast[4] Advertising Week ContentHub

  1. Michael Kassan, the force behind 3C Ventures, is known for his strategic consultancy, negotiations (arbitration), and co-investment in various industries, including media, technology, and finance.
  2. Prior to founding 3C Ventures, Kassan made his mark as a connector in the advertising industry, a reputation that suggests potential collaborations with key players in media, tech, and related sectors.
  3. Not only does Kassan run 3C Ventures, but he also maintains active participation in other ventures such as his informative podcast, "Good Company," where he discusses innovation and growth with industry leaders.
  4. In addition to his role at 3C Ventures, Kassan recently secured a position on the board of Cognitiv, an AI adtech firm, further showcasing his dedication to embracing cutting-edge solutions in the business world.
Former advertising titan plans to establish a more streamlined business with fewer employees compared to MediaLink.

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