International Creative Strategy Unveiled by Back Market, Ignites Excitement Among Industry Insiders
London, UK - Back Market, the leading platform for refurbished technology, has announced the hiring of Havas-owned creative agency Buzzman as its strategic and creative partner. The partnership will focus on the European and US markets, where Back Market's operations are primarily based.
The collaboration aims to bolster Back Market's mission of supporting the growth of the circular economy by promoting the sustainable reuse and refurbishment of tech products. Buzzman's bold, intergalactic creativity has been credited with delivering impactful campaigns that raise awareness about circular economy values through Back Market's brand communication.
Back Market, launched in 2014 by Thibaud Hug de Larauze, Quentin Le Brouster, and Vianney Vaute, offers high-quality refurbished electronic devices and appliances to over six million customers across 16 countries, including the US, France, Germany, the United Kingdom, Italy, Spain, Belgium, Austria, the Netherlands, Portugal, Japan, Finland, Ireland, Greece, Slovakia, and Sweden.
The company's focus on refurbished technology not only contributes to the circular economy but also fights against over-manufacturing of new products and overconsumption. Back Market specializes in refurbished smartphones and electronics, providing consumers with affordable, eco-friendly alternatives to brand-new products.
Buzzman's creative input will help shape campaigns that engage and educate consumers about the benefits of circular economy practices in technology consumption. The agency's innovative and imaginative approach, combined with production partners like DIVINE and Chubby Unicorn, suggests a strong emphasis on creativity in spreading Back Market's message of reusing and recycling technology.
With this partnership, Back Market positions itself as a leading sustainable marketplace while reinforcing its environmental mission. The company's commitment to the circular economy is a testament to its dedication to promoting a more sustainable future for technology consumption.
This partnership with Buzzman aims to stimulate the growth of Back Market, a business specializing in refurbished technology, by developing creative and impactful campaigns that promote the economic, environmental, and social benefits of the circular economy. By combining forces with Buzzman's innovative and imaginative approach, Back Market plans to strengthen its position as a leading sustainable marketplace and further its mission of fostering a more sustainable future through technology consumption.
