International tourism organizations WTTC and WTCF join forces to advocate for the significant impact of global organizations in shaping the tourism sector.
World Travel & Tourism Council (WTTC) and World Tourism Cities Federation (WTCF) Form Strategic Partnership
In a significant move to boost the global travel and tourism industry, the World Travel & Tourism Council (WTTC) and the World Tourism Cities Federation (WTCF) have signed a Memorandum of Understanding (MoU). This partnership aims to promote the development of world tourism, increase tourism investment, develop tourism products, and improve the accessibility of tourism services worldwide.
The collaboration between these two prominent organisations will involve joint research projects focusing on tourism investment and product development. WTTC, representing the global Travel & Tourism private sector, brings a significant private sector presence with its 200 CEOs, Chairs, and Presidents of leading Travel & Tourism companies as members. On the other hand, WTCF, with 218 members across 73 countries, will contribute a diverse global representation to the partnership.
Li Baochun, Executive Deputy Secretary General of WTCF, emphasized the importance of strengthening cooperation with the global Travel & Tourism industrial chain. He reiterated WTCF's focus on tourism cities and expressed his willingness to work closely with WTTC. Gloria Guevara, President & CEO of WTTC, expressed her excitement about the potential for the partnership to promote the development of the world tourism.
Both organisations are committed to raising awareness of the economic and social significance of the Travel & Tourism sector. The partnership will also include mutual support for events and conferences related to tourism. A key aspect of the collaboration is the creation of information sharing channels between the two organisations to facilitate dialogue between global tourism cities and advance industry standards.
WTCF, headquartered in Beijing, focuses on tourism cities and has been working towards promoting communication and cooperation between cities for the innovative development of tourism cities. The strategic partnership aims to further this goal by increasing tourism investment, developing tourism products, and improving the accessibility of tourism services worldwide.
While specific projects and initiatives resulting from this partnership are yet to be detailed, previous collaborations between WTTC and WTCF have typically involved organising forums, research collaborations, and campaigns to boost tourism recovery and innovation in urban tourism development. For precise and up-to-date details about specific initiatives launched by WTTC and WTCF, it is recommended to consult their official websites or recent press releases directly from these organisations.
This partnership is a significant step towards enhancing communication and cooperation between cities for the innovative development of tourism cities, and it is expected to have a positive impact on the global travel and tourism industry.
- The strategic partnership between WTTC and WTCF, both representing significant players in the business sector, will focus on finance and investment, particularly in the travel and tourism industry, aiming to increase tourism investment and develop tourism products.
- The joint research projects initiated by WTTC and WTCF, through the strategic partnership, will involve finance and business strategies, with an emphasis on enhancing global travel and tourism accessibility and promoting the development of world tourism.
