Investigation
Refreshed Avatr 12 EV: A Powerful Contender in the Premium Electric Sedan Market
The Avatr 12, a revamped electric sedan, is set to make a significant impact in the global premium electric vehicle market. With multiple trims and advanced features, the Avatr 12 offers a compelling combination of power, technology, and luxury at competitive prices.
Trims and Power
The Avatr 12 comes in both dual motor AWD and single motor RWD versions. The AWD variant boasts a powerful 578 hp, while the RWD variant, though less power-packed, still delivers a respectable output. A 2025 plug-in hybrid trim is also in the pipeline, promising a range of 1,155 km and 547 hp, with an estimated price of around $37,500[1][3].
Powertrain and Battery
Powering the Avatr 12 is a 95 kWh battery, which, combined with the 800V SiC platform, ensures efficient energy use and rapid charging. The battery, supplied by CATL, offers a range of 650 km for AWD variants and 700 km for RWD versions[1]. Rapid charging from 30% to 80% takes approximately 20 minutes[1][5].
Exterior Design
The refreshed Avatr 12 boasts a dynamic and forceful exterior design that exudes a premium luxury appeal. The design seamlessly blends modern luxury with aerodynamic efficiency, making it a global contender in the premium market[5].
Interior Features
The luxurious cabin of the Avatr 12 comes with exclusive colour options, such as Kalypso red, and advanced in-cabin technology integrating Huawei’s systems, delivering smart, intuitive user interfaces and connectivity[1][5].
New Technology Integrations
The Avatr 12 is equipped with Huawei’s Qiankun ADS 3.0 autonomous driving system, offering advanced driver assistance and semi-autonomous capabilities. The car's powertrain technology has been jointly developed with Huawei and CATL, enhancing its technical credibility and performance[1][5].
Additional Features
The Avatr 12 features a center console with physical buttons for essential controls, a 15.6-inch touchscreen, and 27 speakers with 64-color ambient lighting. The car also uses high-def cameras instead of traditional rear-view mirrors[1].
Market and Sales Context
The Avatr 12 has shown strong sales growth in China, with projections estimating 35,000 units sold in 2025. It has already been successfully launched in markets such as Qatar and Europe, targeting premium and luxury EV segments with an emphasis on cost-effectiveness relative to Western competitors[1][5].
In summary, the refreshed 2024 Avatr 12 offers a powerful powertrain, fast-charging battery technology, a luxurious and modern design, advanced autonomous driving features by Huawei, and competitive pricing, positioning it as a strong contender in the premium electric sedan market internationally[1][3][5].
[1]: Source 1 [3]: Source 3 [5]: Source 5
- The Avatr 12's strategic integration of technology from industries like finance, automotive, and smartphone (Huawei), enhances its technical credibility and performance in the premium electric-vehicle market.
- Investment in advanced gadgets such as 27 speakers with 64-color ambient lighting and a 15.6-inch touchscreen contributes to the Avatr 12's upscale lifestyle appeal.
- With a competitive price point and a focus on cost-effectiveness, the Avatr 12 challenges the premium and luxury electric-vehicle segments in markets like Qatar, Europe, and China, disrupting traditional finance and transportation dynamics.
- The Avatr 12's powertrain technology collaborations with Huawei and CATL demonstrate the importance of finance and industry partnerships in the development and success of influential electric-vehicle models.
- The Avatr 12's rapid charging battery technology, optimized by CATL, aligns with the broader transport industry trend towards more efficient and environmentally-friendly energy solutions.
