Investment of $40M in Unify's Series B bolsters their efforts to transform sales and marketing strategies with artificial intelligence
Unify, an AI-native platform designed for modern go-to-market (GTM) teams, has secured $40 million in a Series B funding round. The investment, led by Battery Ventures, marks a significant milestone in Unify's mission to transform the way businesses grow by leveraging AI, prospecting data, AI agents, and email sequencing.
A New Era for Sales and Marketing
For go-to-market teams and enterprise tech as a whole, this investment is the beginning of a new chapter. Similar to the impact of DevOps and RevOps on engineering and marketing respectively, Unify's platform is poised to revolutionize sales and marketing workflows.
AI agents are increasingly becoming orchestrators of entire workflows, moving from augmentation to automation, and replacing full departments of repetitive tasks. Platforms like Unify will consolidate sales engagement, enrichment, and analytics functions into intelligent, unified layers that learn, adapt, and continuously optimize growth.
Rapid Growth and Strong Investor Confidence
Founded in 2023 by Austin Hughes and Connor Heggie, Unify has experienced rapid growth. With an 8x year-over-year revenue increase, the platform has been adopted by hundreds of global teams. Key customers include companies like Airwallex, Perplexity, and Flock Safety.
In July 2025, Unify closed a $40 million Series B funding round. Notable participants include the OpenAI Startup Fund, Thrive Capital, Emergence Capital, Abstract Ventures, The Cannon Project, and Capital49. This Series B follows a $12 million Series A round completed just nine months earlier, highlighting strong investor confidence and rapid scaling.
The funds are dedicated to accelerating product development, expanding the customer base, and scaling the AI-powered sales platform.
Addressing Sales Challenges with AI
The AI-driven GTM space is evolving as companies seek to overcome sales barriers caused by prospect saturation from multichannel outreach noise. Platforms that combine AI with automation for outbound sales are increasingly essential to make growth "a science, not an art," emphasizing data-driven, repeatable, and scalable sales motions.
Investment participation by heavyweight investors like the OpenAI Startup Fund signals strong market confidence in AI-native platforms transforming sales and marketing workflows.
The Future of Sales with Unify
Unify isn't just rebuilding sales infrastructure; it's redefining the architecture of how companies grow. Shifting from human-powered volume to AI-powered precision, Unify is spearheading a shift towards embedding AI agents across the entire go-to-market motion.
In the near future, the future of sales will be less about managing CRMs and sequences and more about overseeing intelligent systems that self-orchestrate pipeline generation based on real-time data. The rise of Unify signifies the beginning of a new operational discipline, where data, signals, and agents converge to deliver not just scale, but smart, sustainable growth.
Unify plans to use the new capital for R&D, expanding go-to-market operations, and hiring top talent across engineering, product, and sales. The goal for Unify is to further refine its AI agents and help more companies build warm outbound pipelines that convert.
Autonomous AI agents operating across fragmented systems will make decisions, trigger actions, and execute campaigns in real time, taking the next step instead of just suggesting it. The future of work indicates that intelligent automation isn't replacing people; it's redefining the role of humans in high-performance systems.
For instance, Perplexity generated $1.7 million in pipeline in just three months using Unify's platform. This underscores the potential of Unify's AI-driven approach to sales and marketing, and its ability to deliver significant growth for businesses.
[1] VentureBeat, "Unify raises $40M for its AI-native go-to-market platform," www.venturebeat.com/unify-raises-40m-for-its-ainative-go-to-market-platform/
[2] TechCrunch, "Unify raises $40M to help B2B sales teams scale with AI," techcrunch.com/2025/07/28/unify-raises-40m-to-help-b2b-sales-teams-scale-with-ai/
[3] Business Insider, "Unify secures $40M in Series B funding to help B2B sales teams grow with AI," www.businessinsider.com/unify-secures-40m-series-b-funding-to-help-b2b-sales-teams-grow-with-ai/
[4] Forbes, "Unify raises $40M for its AI-native go-to-market platform," www.forbes.com/sites/forbesfinancecouncil/2025/07/28/unify-raises-40m-for-its-ainative-go-to-market-platform/
[1] As the industry evolves, the growth of Unify's platform is anticipated to have a transformative impact on sales and marketing, particularly within the enterprise tech sector, by leveraging AI, data enrichment, and email sequencing.
[2] The series of strategic investments in Unify signifies growing confidence in the role of technology and AI in the finance sector, with potential to streamline business operations and boost investor returns.
