J&K Bank & Escorts Kubota Team Up to Boost Agri Productivity in J&K
J&K Bank and Escorts Kubota Ltd. have joined forces to boost agricultural productivity and sustainability in Jammu and Kashmir. The partnership aims to provide accessible and affordable financing for farmers to adopt modern equipment.
J&K Bank, committed to supporting the agriculture sector, will serve as the preferred financier for farmers purchasing Escorts Kubota's equipment. This collaboration is set to play a pivotal role in modernizing farming operations, enhancing productivity, and ensuring economic sustainability.
The initiative, backed by the Krishi Yantra Yojana, offers farmers a 50% subsidy on agricultural machinery. Additionally, customers availing finance through J&K Bank will receive an upfront discount of Rs 15,000 on all tractor models of Escorts Kubota Ltd. This dual incentive is designed to make modern farming equipment more accessible and cost-effective.
IndusInd Bank previously signed a similar MoU with Escorts Kubota in April 2025, demonstrating the industry's commitment to supporting India's farming community.
Through this partnership, J&K Bank and Escorts Kubota Ltd. are empowering farmers in Jammu and Kashmir to adopt modern equipment, boosting productivity and resilience. The combined subsidy and discount offerings make this initiative an attractive opportunity for farmers seeking to modernize their operations.
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