Daihatsu's New Move: A Fresh Start Amid Testing Scandal
Japanese automaker Daihatsu unveils fresh Move model in pursuit of business recovery
Japan's auto giant, Daihatsu Motor Co., has shaking things up with the launch of their revamped Move minivehicle, their first new model since the fiasco of July 2022. Facing intense competition in the microcar sector, they're hoping this replacement will help them regain the upper hand [1][3][4].
Recall the controversy that halted new vehicle releases? Well, that infamous testing scandal reared its ugly head back in April 2023 [3]. Masahiro Inoue, president of Daihatsu, addressed the apology-fest at the launch event, acknowledging the blunder and vowing for improved accountability, working hand in hand with the Toyota group [2]. No beating around the bush, pal, they've acknowledged the bullsh** they've been through and they're ready to move on.
So, what's so special about the new Move? This seventh-generation beast has undergone its first comprehensive model overhaul in a decade and is targeting mature drivers. It's also the first Move to sport slidey doors—no more fumbling around back seats to squeeze in [1][3][4]. Been a while since you've seen this model, eh? Well, you can expect to see plenty more of it on streets, as it caters to those who crave a dependable, everyday ride, appealing to a broad audience [1][3][4].
Safety is paramount in this buggy. Features like smart brake control that stops sudden acceleration due to wrong pedal errors give you peace of mind. If that's not enough, the price starts at a wallet-friendly 1,358,500 yen, and they're aiming to sell 6,000 units monthly. Fancy catching one? Well, start saving those pennies!
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Tags: Japan, Toyota, turnaround, launched, Daihatsu, scandal, resilience, testing, innovation, microcars, maintenance, trust, confidence, reporting, regulation, urban demand, tech
Sources: [1] Jiji Press, [2] Jiji Press, [3] Asahi Shimbun, [4] The Nikkei, [5] Allied Market Research
- Despite the testing scandal that rocked the industry in April 2023, Daihatsu Motor Co. is aiming to regain its position in the highly competitive microcar sector with the launch of their revamped Move minivehicle.
- The new Move, now equipped with slidey doors, is targeting mature drivers and aims to cater to urban demand, offering a dependable, everyday ride that appeals to a broad audience.
- In addition to its safety features like smart brake control, the new Move is also budget-friendly, with a starting price of 1,358,500 yen and a goal to sell 6,000 units monthly.
