Judgment Announced: Fresh Perspective Provided to Young Farmers Through Coaching Program
NEU.LAND, Germany's first startup centre for agriculture, was established by the Bavarian State Institute of Agriculture in 2023. The project aims to foster entrepreneurial thinking in agriculture and encourage diversification among farmers.
NEU.LAND focuses on coaching businesses rather than traditional consulting. They support innovative business models such as direct marketing, farm-to-table dining, agrotourism, and social farming. The project's goal is to help farmers explore new paths and lack the right support.
Twenty pilot businesses, including Simon Donhauser's, will be accompanied by experienced coaches through the end of 2025. The success of NEU.LAND can be seen in the experiences of farmers like Simon Donhauser, whose story is detailed in the feature article "Pigs and Fish: Investing with foresight" in Schwein's September 2025 issue.
The article offers a deeper understanding of how NEU.LAND has helped farmers like Simon Donhauser. Starting on page 10, the feature piece provides insights into the benefits of NEU.LAND's coaching for farmers. Unfortunately, specific details about what Simon Donhauser learned or took away from the coaching through the NEU.LAND project are not readily available.
Schwein's digital edition offers a free trial, allowing users to access the article "Pigs and Fish: Investing with foresight". The website is also available for free testing, making it easy for anyone interested to learn more about the project and its impact on farmers in Bavaria.
NEU.LAND encourages a philosophy of "helping people help themselves". They provide networking events, startup stories, and an online platform for inspiration and exchange among farmers. The project also offers a variety of resources, including coaching, to help farmers find the innovative business models that will help them thrive in the modern agricultural landscape.
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