LinkedIn Awards Global Media Account to Publicis Media, Replacing Previous Holder Dentsu
Here's a fresh take on the article:
Hear this, folks: LinkedIn's shaking things up! They've switched gears in their global media game, passing the baton from Dentsu to Publicis Media. That's right, we got the scoop from ADWEEK!
The move comes after a private review of LinkedIn's media account, with Dentsu having steered the social media giant's media strategy in major markets, like the U.S. LinkedIn confirmed the partnership shift, stating they're "excited to work with Publicis as we explore new methods to reach our members and customers."
Not much has been revealed about the fancy details of this deal, but here's what we know: Publicis Media is now in charge of LinkedIn's worldwide media planning and buying operations. COMvergence, a research firm focused on media agency spending, thinks LinkedIn's global (net) media spend for 2024 will clock in at a whopping $220 million.
Dentsu and Publicis remained tight-lipped about the switch, opting not to spill the beans.
Now, here's a juicy tidbit: LinkedIn's not just saying bon voyage to Dentsu; they've also welcomed R/GA as their global lead creative agency for LinkedIn Ads. R/GA locked down the position following a competitive pitch, and their mission is to create a fresh, new global creative strategy for LinkedIn's advertising platform. This appointment comes on the heels of a closed review process, with little information about other agencies involved in the race.
LinkedIn's spilled the beans a bit, offering a comment on the matter. But don't expect them to let us peek behind the curtain too much!
[1] https://www.adweek.com/agencyspot/linkedin-ads-appoints-r-ga-lead-creative-agency/[2] https://www.adweek.com/agencyspot/dentsu-a-no-longer-linkedins-media-agency-of-record-major-markets/[3] https://www.adweek.com/agencyspot/linkedin-announces-publicis-media-as-global-media-agency-of-record/
- "By 2024, finance experts predict that a significant portion of LinkedIn's media spending will be managed by Dentsu's rival, Publicis Media, following the company's shift from Dentsu as their global media agency."
- "The strategic decision by LinkedIn to collaborate with Publicis Media could potentially open new business opportunities for the agencies involved, as they work together to develop innovative methods to reach LinkedIn's members and customers."
- "Meanwhile, R/GA, a creative agency noted for its work on strategic brand development, has been appointed as LinkedIn's global lead creative agency for LinkedIn Ads, tasked with creating a fresh, new global creative strategy for their advertising platform."
