Local food conglomerate Westlife Foodworld commemorates three decades of local collaborations and forward movement on Independence Day.
Westlife Foodworld: Pioneering Farm-to-Table Supply Chain and Empowering Local Communities
Westlife Foodworld, the operator of McDonald's India (West & South), has been serving the nation for three decades. Established in 1996 with the opening of the first McDonald's restaurant in Mumbai, the company has built a robust farm-to-table supply chain in India, emphasising local sourcing, innovation, and empowerment of Indian farmers.
The supply chain sources ingredients across multiple Indian states. Buns are baked in Maharashtra and Karnataka, lettuce is grown in Maharashtra and Tamil Nadu, potatoes come from Gujarat and Punjab, cheese is produced in Maharashtra, spices come from Kerala, and coffee beans from Karnataka, showcasing India's agricultural diversity.
From its inception, Westlife Foodworld integrated Indian cultural values by maintaining separate vegetarian and non-vegetarian kitchens, aligning with local dietary preferences. They pioneered menu innovations tailored to Indian tastes, most notably the iconic McAloo Tikki burger.
The company has also fostered inclusive growth by creating livelihood opportunities for thousands of Indians. An all-women restaurant staffed by local tribal women in Ekta Nagar, Gujarat, exemplifies their community empowerment efforts.
Westlife Foodworld's commitment to using wholesome, homegrown ingredients is evident in products such as the Multi Millet Bun and the Protein Plus Slice, developed in collaboration with CSIR-CFTRI. The Multi Millet Bun, a product made with indigenous millets, highlights the company's dedication to promoting indigenous crops.
With over 11,000 employees and partnerships with thousands of farmers and several local suppliers, Westlife Foodworld plays a significant role in India's economic fabric and growth story. The company aims to reach 580 to 630 restaurants in the next two years.
In summary, Westlife Foodworld's history in India is marked by building a nationwide, farm-to-table supply chain sourcing diverse local ingredients, adapting operations to Indian cultural and dietary habits, innovating menus that reflect indigenous flavours and preferences, and empowering local farmers and communities to foster sustainable economic growth.
[1] Times of India. (2021, July 14). McDonald's India's Westlife Foods lists on NSE, BSE. Retrieved from https://timesofindia.indiatimes.com/business/india-business/mcdonalds-indias-westlife-foods-lists-on-nse-bse/articleshow/84727704.cms
[2] Business Standard. (2021, July 14). Westlife Foods lists on NSE, BSE, aims to reach 580-630 restaurants in next two years. Retrieved from https://www.business-standard.com/article/companies/westlife-foods-lists-on-nse-bse-aims-to-reach-580-630-restaurants-in-next-two-years-121071400329_1.html
[3] YourStory. (2021, July 14). Westlife Foods lists on NSE, BSE, aims to reach 580-630 restaurants in next two years. Retrieved from https://yourstory.com/2021/07/westlife-foods-lists-nse-bse-aims-580-630-restaurants-next-two-years
- Westlife Foodworld's farm-to-table supply chain, a key innovation in the Indian food-and-drink industry, empowers local farmers and showcases India's agricultural diversity, aligning with the company's efforts to foster sustainable economic growth.
- In the realm of business, Westlife Foodworld, the operator of McDonald's India (West & South), aims to strengthen its presence with 580 to 630 restaurants in the next two years, demonstrating its commitment to growth and development in the industry.
- Westlife Foodworld's lifestyle choices, such as promoting indigenous crops through products like the Multi Millet Bun, reflect the company's dedication to cultural values and sustainable practices within the finance sector.
