Local TV station Coastal Television broadens partnership with Comscore for enhanced audience measurement services.
In a significant development, Comscore and Coastal Television have announced a new deal that will see Comscore providing advanced TV measurement capabilities to Coastal Television's Media Group. The agreement, set to take effect in January 2025, will extend to 12 of Coastal Television's markets and significantly broaden the scope of the old deal.
Comscore's solutions will empower Coastal Television's Media Group with advanced audience data analytics, cross-platform content consumption metrics, and unified content measurement. This partnership will enable the media group to better plan, transact, and evaluate media performance.
The key advanced capabilities Comscore brings with this deal are:
- Advanced TV measurement across 12 local markets with local currency integration.
- Detailed audience behavior analytics and cross-platform measurement.
- Unified content measurement tools for content valuation and audience engagement tracking.
These capabilities collectively empower Coastal Television's Media Group to leverage precise and comprehensive audience data to optimize media strategies and performance assessment.
Steve Bagdasarian, chief commercial officer at Comscore, expressed excitement about the deepened relationship with Coastal Television. "We are thrilled to further our partnership with Coastal Television," he said. "Our advanced audience data, including County, Automotive, and Political segments, as well as Plan Metrix, will provide Coastal Television's clients with the insights they need to drive revenue growth."
Bill Fielder, founder and CEO of Coastal Television, expressed optimism about the partnership. "We are looking forward to this expanded partnership with Comscore," he said. "The deeper level of insights provided by Comscore will enable us to enhance advertising performance for our clients and contribute to local market success."
The partnership aims to help Coastal Television provide clients with data-driven strategies to maximize advertising effectiveness and grow revenue. Comscore looks forward to supporting Coastal Television's continued expansion with advanced audience insights.
[1] Source: Comscore Press Release, [Date]
Read also:
- Stone mining has transformed the once renowned 'Sada Pathor' into a desolate, post-apocalyptic landscape.
- Revised Tax Policy for Motor Vehicles Pushed for Greater Eco-friendliness, Suggested by Court Auditors
- Imported elite model of BYD's Chinese Porsche variant reaches Belarus.
- Chinese branch of General Motors showcases Buick Electra Orbit, a futuristic concept car boasting a 2+2 cabin design and reminiscent of the 1950s aesthetic.
