Lowe Lintas designates Anurag Prasad as head of their Gurgaon branch.
Lowe Lintas, a leading advertising agency, has appointed Anurag Prasad as the head of its Gurgaon office, in addition to his role as Chief Strategy Officer. This move comes following the departure of Naveen Gaur after a 15-year tenure, as he embarks on new entrepreneurial ventures.
Anurag Prasad, who has been with Lowe Lintas for over two decades, brings a wealth of experience in brand strategy to the table. Known for his meticulous attention to detail and ability to integrate consumer insights with brand imperatives, Prasad has worked with esteemed clients such as Maruti Suzuki, Google, and Havells. His hands-on, results-driven approach has earned him recognition in industry circles, including serving on the Effie Awards jury.
Prasad's dual role is expected to significantly enhance Lowe Lintas' strategic capabilities, particularly in its North operations. As the head of the Gurgaon office and Chief Strategy Officer, he will leverage his expertise to drive business growth and shape future opportunities for clients and brands. This appointment reflects MullenLowe Global's commitment to fostering internal leadership and promoting a future-ready agency model that emphasizes strategic thinking and operational rigor.
Under Prasad's leadership, Lowe Lintas aims to strengthen its position in the industry by focusing on innovative marketing strategies that translate into business outcomes. His emphasis on marketing effectiveness and his involvement in proprietary studies like the "State of States" will help sharpen brand strategies across diverse markets. This move underscores Lowe Lintas' strategy to empower homegrown talent and build a robust, strategically driven agency model that can adapt to changing industry dynamics.
For those interested in staying updated on the latest industry insights and analysis, Lowe Lintas' mobile application and Newsletter are available for subscription. The mobile application provides real-time updates on articles, allowing users to stay informed on the go. Subscribing to the Newsletter will deliver updates straight to your inbox.
The article was published by BE Staff on July 2, 2025, at 4:06 PM IST and can be found on the Prohibited Content Policy page. The article has received one comment from the website's community of 2M+ industry professionals.
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- Anurag Prasad's dual role as the head of Lowe Lintas' Gurgaon office and its Chief Strategy Officer is seen as a significant boost for the agency's advertising and marketing industry efforts, leveraging his expertise in brand strategy to drive business growth and shape future opportunities for clients.
- Prasad's emphasis on marketing effectiveness, as demonstrated by his involvement in proprietary studies like the "State of States," will help Lowe Lintas focus on innovative marketing strategies that deliver business outcomes, strengthening its position in the advertising industry.
- As part of its commitment to fostering internal leadership and promoting a future-ready agency model, MullenLowe Global's appointment of Anurag Prasad reflects its strategic focus on strategic thinking and operational rigor.
- Interested industry professionals can stay updated on the latest news, insights, and analysis by subscribing to Lowe Lintas' mobile application or Newsletter, which provide real-time updates on articles and deliver updates straight to subscribers' inboxes.
