Marketing event, the Marketing Academy, set to launch at SBC Summit 2025, featuring prominent marketing figure Gary Vaynerchuk in a live Ask Me Anything session.
At the upcoming SBC Summit 2025 in Lisbon, Portugal, renowned entrepreneur and marketing guru Gary Vaynerchuk will make a splash by inaugurating the Marketing Academy with an exclusive "Ask Me Anything" (AMA) session. This interactive event is scheduled for September 17 at the MEO Arena's Sala Tejo.
Vaynerchuk's session promises to be a highlight of the Marketing Academy, providing attendees with a unique opportunity to engage directly with the marketing powerhouse. The session is inspired by Vaynerchuk's New York Times bestseller, "Day Trading Attention," and is expected to deliver practical insights into marketing innovations within the gaming and tech industries.
The Marketing Academy is a key pillar of SBC Summit's Tech Academy programme and is designed to deliver hands-on, interactive learning with the world's leading experts. It's open to all professionals with an interest in tech, not just those within the gaming industry.
In addition to Vaynerchuk's AMA session, the Marketing Academy will feature a variety of other sessions. These include:
- Influencer Marketing: How to Use Social Media as a Primary Channel: This session will showcase leading social media creators discussing the power of influencer marketing and how to effectively utilise social media as a primary marketing channel.
- From Myths to Methods: Advanced SEO Tactics That Move the Needle: This hands-on session will explore the future of backlinks, Navboost strategies, and high-ROI tactics that align technical SEO with user engagement to futureproof long-term rankings. The session will be delivered by SEO experts Sean Bianco, James Dooley, Craig Campbell, and Karl Hudson.
- The Fundamentals of Marketing: A Strategy that Makes Your CFO Lean in: Thomas Balling Rasmussen, a marketing expert with experience in sports betting and iGaming, will lead an interactive masterclass on creating a marketing strategy that appeals to your CFO.
- Brand Protection and Influencer Marketing Deep Dives: Two practical deep dives into brand protection and influencer marketing will also be featured in the Marketing Academy.
- Communication is Everything: Hear from a Leading PR Professional: Edie Lush, a communications trainer, events MC, and journalist, will lead an ask-me-anything session titled "Communication is Everything: Hear from a Leading PR Professional." Lush will explore the challenges of preserving brand identity in an age of real-time news cycles and online scrutiny.
- Influencer Marketing: How to Use Social Media as a Primary Channel: This session will delve into the world of influencer marketing, providing insights on how to effectively utilise social media as a primary marketing channel.
Rasmussen, CEO & Founder of SBC, commented that Tech Academies are an ambitious upgrade to SBC's educational programme, providing attendees with direct access to world-class expertise. He also mentioned that Rasmussen will present a case study on how to maximise your marketing budget by shifting focus from responding to demand to actively creating it.
SBC Summit 2025 is launching its most ambitious educational initiative yet: four full-day Tech Academies covering AI, Marketing, Web 3.0 & Blockchain, and a new academy set to be announced soon. Sojmark, CEO & Founder of SBC, also commented that Vaynerchuk will also deliver a keynote on the Super Stage, but his session at the Marketing Academy is intended to be more direct, more immediate, and focused on practical insights.
Join us at SBC Summit 2025 on September 17 at Lisbon’s MEO Arena to learn from the best in the industry and take your marketing strategies to the next level. Don't miss this opportunity to engage with world-class experts and gain practical insights into marketing innovations within the gaming and tech industries.
- The "Fundamentals of Marketing: A Strategy that Makes Your CFO Lean in" session, led by marketing expert Thomas Balling Rasmussen, will provide valuable insights into devising a marketing strategy that not only appeals to the gaming industry but also caters to the financial aspects of a business.
- During the inaugural event of the Marketing Academy, Gary Vaynerchuk, a renowned entrepreneur and marketing guru, will discuss the intersection of the gaming industry, finance, and sports betting, drawing upon his extensive expertise and as expressed in his bestseller "Day Trading Attention."
