Media company Cox Media Group prolongs partnership with Nielsen for performance evaluation purposes.
Nielsen and Cox Media Group Renew Partnership for Multiyear Measurement Services
In a move that cements a long-standing partnership, Nielsen and Cox Media Group (CMG) have renewed their agreement for television and audio measurement services. The renewal, which covers both CMG's local television and radio stations, will allow the media company to continue utilising a comprehensive suite of Nielsen's services for advertising sales.
The renewal agreement, however, does not specify the duration or financial details of the deal. This lack of specifics is not unusual for such renewal agreements, which typically see Nielsen continuing to provide CMG with data and insights on television and audio audiences for ratings, advertising measurement, and audience analytics over multiple years.
CMG's television businesses operate in 9 markets, and their radio stations are present in 10 markets. The TV portfolio includes primary affiliates of ABC, CBS, Fox, NBC, Telemundo, and MyNetworkTV, as well as several independent stations. CMG's radio stations deliver multiple content genres and have numerous streaming and digital platforms.
The renewal signifies a continuation of the partnership between Nielsen and CMG, a partnership that has been instrumental in helping CMG's radio stations sell advertising effectively. CMG's radio stations will continue to use Nielsen measurement services for advertising sales, while CMG's television stations will also continue to use these services to sell advertising.
For those interested in the latest news, trends, and product and tech information in the professional video industry, The TV Tech Newsletter is the go-to source. To learn more about Cox Media Group, visit coxmediagroup.com.
It's worth noting that without specific publicly released information or press releases about this particular renewal, the exact terms and details remain unknown. For the most current and specific details, it's recommended to check official press releases from Nielsen or Cox Media Group directly, or authoritative industry news sources where such agreements are commonly announced.
- The renewal agreement allows Cox Media Group (CMG) to continue utilizing a digital suite of Nielsen's services, including audio and video measurement, for advertising sales.
- The continuation of the partnership between Nielsen and CMG will help CMG's radio stations effectively sell advertising, relying on Nielsen's measurement services for advertising sales.
- CMG's television stations will also rely on Nielsen's services for advertising sales, following the renewal of their agreement with the media company.
- The renewed agreement extends Nielsen's provision of data and insights on television and audio audiences for ratings, advertising measurement, and audience analytics to CMG over multiple years.
- CMG's radio stations deliver content across multiple genres and have numerous streaming and digital platforms, benefiting from Nielsen's measurement services under this renewed partnership.
