Metaplanet Bolsters Bitcoin Reserves, Aggregating a Total of 18,113 Bitcoin
Metaplanet Aims to Become a Top Global Bitcoin Holder
Metaplanet, a Japanese corporation, has embarked on a bold two-phase strategy to amass a significant Bitcoin treasury, aiming to hold 210,000 BTC, or approximately 1% of Bitcoin's total supply, by 2027. This strategy positions the company as one of the world's largest corporate Bitcoin holders.
The first phase of this strategy involves accumulating Bitcoin through a combination of operating revenues, bond redemptions, and stock issuance, including perpetual preferred shares. Metaplanet has already amassed over 18,000 BTC, valued close to $2 billion as of August 2025.
The second phase involves leveraging equity financing and additional capital raising efforts, such as a planned $3.7 billion stock offering, to acquire more Bitcoin and reach the targeted 210,000 BTC.
Metaplanet's CEO, Simon Gerovich, sees this strategy as a hedge against Japanese yen weakness and sovereign debt risks. The long-term vision is for Metaplanet to eventually control 1% of Bitcoin’s total supply, positioning itself as a dominant institutional Bitcoin holder and potentially influencing the Bitcoin ecosystem.
Metaplanet's Bitcoin holdings have grown despite a 37% drop in the company's stock over the past month. The cryptocurrency itself has been trading higher over the past week, up roughly 3.8%. However, Metaplanet's shares now trade 55% below this year's peak.
The company's latest Bitcoin purchase was made at an average price of 17,540,861 yen per Bitcoin. Metaplanet aims to reach 30,000 BTC on its balance sheet by the end of 2025.
This strategy marks a transformation for Metaplanet, which was previously a hospitality business, into a publicly traded Bitcoin treasury firm. The cryptocurrency briefly climbed above $122,000 before settling around $118,706. The decline in Metaplanet's stock has reduced the company's market capitalization by 44%, from ¥1.14 trillion to about ¥638 billion.
This deliberate, institutional effort to build a massive Bitcoin position over the medium term is part of a broader trend of strategic corporate treasury management shifting towards digital assets, similar to the approach taken by MicroStrategy in the U.S.
| Aspect | Details | |--------------------------------|---------------------------------------------| | Target Bitcoin holdings | 210,000 BTC (~1% of total supply) by 2027 | | Current holdings (as of Aug 2025)| ~18,113 BTC (~$1.8 billion) | | Funding methods | Operating revenue, bond redemption, stock issuance including $3.7B stock raise | | Strategy phases | 1) Accumulate BTC via treasury purchases2) Use leverage and capital raise to scale further | | Goal | To become a top global Bitcoin holder with significant influence over BTC supply | | CEO’s rationale | Hedge against yen weakness and sovereign debt risk | | Comparisons | Similar to U.S. MicroStrategy's Bitcoin treasury approach |
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