Migros Slims Down Product Range for Easier Shopping
Migros, Switzerland's leading supermarket chain, is streamlining its product range to make shopping easier for customers. The company aims to reduce its national private label range by 10 percent, affecting around 10,000 items.
The reduction, part of Migros' supermarket strategy since March 2025, targets less-known brands and duplicate products to enhance customer orientation. This comprehensive review will not impact specific ranges but will affect the entire offer. Notably, some Migros private labels will undergo repackaging, bearing the Migros name instead of their current branding.
Over the next two years, Migros will phase out 80 of its 250 private labels. This move is part of a focus on the core business and a strategy to reduce complexity and costs. Migros CEO Mario Irminger is likely considering cost savings to support the company's low-price strategy.
Migros plans to reduce its product count by 10 percent, translating to 1,000 items disappearing from the national private label range. While no specific products have been named, the reduction is set to simplify shopping and support Migros' commitment to affordable pricing.
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