Mike Walters, Co-founder and President of Action1, Featured in Interview Roundup
In the rapidly evolving landscape of IT security, a new player has emerged, making significant strides in the realm of endpoint management. Action1, founded by Mike Walters, has seen impressive year-over-year gains in revenue, deal size, and customer base, thanks to its innovative approach to addressing a critical market gap.
Launched in response to the perceived shortcomings in the endpoint security and patch management space, Action1 offers a cloud-native platform that caters to the needs of enterprises and Managed Service Providers (MSPs). The platform, designed to be deployed in minutes and scale effortlessly, manages not just operating system patches but also hundreds of third-party applications across distributed locations.
Action1's success can be attributed to several factors. Its focus on responding to urgent security needs, innovative technology, and streamlined collaboration has resonated with organisations, particularly those transitioning to a modern, remote-first model. The platform's ease of use and the requirement for minimal ongoing maintenance have also been key drivers of its popularity.
A significant factor in Action1's growth has been the introduction of a free, full-featured solution for the first 200 endpoints. This move was aimed at removing initial adoption obstacles for large enterprises and contributing to the broader fight against unpatched vulnerability exploitation in smaller organisations.
Action1's approach to vulnerability management streamlines and automates the entire patching and remediation workflow, responding much faster to urgent threats. This speed and efficiency have been crucial in winning market share from established competitors like Tanium.
The free tier has encouraged widespread use among organisations of all sizes, driving positive word-of-mouth marketing and building a strong reputation for Action1. As a result, leading companies across industries, including thyssenkrupp, StepStone, and Coats, have selected Action1 in H1 2025 to modernise their endpoint security.
Looking ahead, Action1 has outlined several upcoming milestones. These include continuing to invest in product development, signing up very large enterprise customers, and expanding the team with top-notch talent to support rapid growth. However, the company is still in the learning stage of how Artificial Intelligence can benefit customers, focusing on addressing core basics before adding AI features.
For MSPs, Action1 offers a platform that complements existing remote monitoring and management tools, closing critical gaps in patching strategies. The platform for MSPs is designed to meet their unique needs, working perfectly with RMM tools to provide a security-focused layer without adding complexity.
In 2025, Action1 doubled its free tier to support 200 endpoints free forever, further solidifying its position as a game-changer in the endpoint management landscape. With its focus on speed, scalability, usability, and addressing modern threats, Action1 is set to continue its meteoric rise in the IT security industry.
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