Miu Miu Tops Lyst Index Q3 2023 Rankings
Miu Miu has claimed the top spot in the Lyst Index's Q3 2023 brand rankings, marking its first time at number one since the index began in 2018. Meanwhile, Jacquemus and Burberry have risen to ninth and tenth places respectively.
Miu Miu's rise can be attributed to several factors. A footwear collaboration with Prada Group's Church's brand contributed significantly to its success. Additionally, Miu Miu's logo cashmere cardigan was the second hottest product of the quarter, driving a 44% increase in searches for cardigans.
The brand's fall-winter line also generated over 223 million views on TikTok, with an ad campaign featuring Emma Corrin, Ethel Cain, and Zaya Wade. Celebrating its 30th anniversary, global demand for Miu Miu products, including ballet flats and the Arcadie bag, has surged. Miu Miu overtook Loewe, the previous quarter's top-ranked brand, and ranked third behind Prada.
Looking ahead, Helmut Lang, Tory Burch, and Poster Girl have been identified as rising star brands to watch in the next quarter.
Miu Miu's dominance in the Lyst Index reflects its strong appeal to consumers, driven by collaborations, innovative products, and effective marketing strategies. As the brand continues to celebrate its 30th anniversary, fashion enthusiasts eagerly await its next moves.
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