Mobile Ad Spend Surges, Driven by Video and Programmatic
Mobile ad spend surged in the first half of 2015, driving a significant rise in digital ad revenues. This growth was largely driven by mobile video advertising, which offers greater engagement and precision in targeting.
Mobile ad spend increased by a staggering 51% in the first half of 2015, contributing nearly 80% to the rise in digital ad revenues. This growth was largely due to the rise of mobile video advertising, which offers greater creative possibilities and a more immersive experience compared to display advertising. By 2019, there were already 5.2 billion global mobile phone users, representing over 72% of the world's population, indicating a vast potential market for mobile advertising.
Programmatic's share of mobile ad sales nearly doubled from 37% in 2013 to 64% in 2014, demonstrating the increasing efficiency and effectiveness of automated ad buying in the mobile space. Mobile publishers who could provide latitude and longitude data saw CPMs 124% higher than average, highlighting the value of location-based targeting. Meanwhile, publishers embracing mobile-optimised inventory saw average CPMs rise 48% year-over-year in Q3, underscoring the importance of optimising ad formats for mobile devices.
The future of mobile video advertising looks promising, with companies like Disney+, Magnite, L'Oréal, and Lidl strategically focusing on this area in Germany. With over 70% of Disney+ subscribers finding the ad volume acceptable and high engagement across various industries, mobile video advertising is projected to reach multi-billion euros in Germany, driven by increasing streaming consumption and interactive advertising opportunities.
Read also:
- chaos unveiled on Clowning Street: week 63's antics from 'Two-Tier Keir' and his chaotic Labour Circus
- Skechers Debuts First American Stores Focused on Athletic Footwear Performance
- Budget discrepancy jeopardizes highway projects' financial support
- Racing ahead in Renewable Energy Dominance: Changzhou, Jiangsu Pushes for Worldwide Renewable Energy Ascendancy
