Mondelez Takes a Big Step, Awarding a Large Portion of Its Global Media Operations to Publicis
Fresh Take:
Kickin' it old school, Publicis Groupe nabbed a hefty chunk of Mondelez's globe-trotting media business after a review that wrapped up this week. VaynerMedia and WPP managed to hold onto a piece of the action too.
Here's the breakdown: Publicis gets to handle the media for Mondelez in Latin America, Europe, the Middle East, Africa, and the North African Peninsula, as well as China. They're also overseeing Mondelez's traditional video investment, content, and multicultural marketing in the U.S. and Canada. That's a mouthful!
In the U.S. and Canada, VaynerMedia will still be in charge of Mondelez's communications planning and digital buying. They've been designated the lead agency in those markets. As for WPP, they've got Mondelez's business in Southeast Asia, India, Australia, New Zealand, and Japan on lock.
Wanna know the specifics of the territories handed to each agency? You might want to check out Mondelez's official statements or news releases. They're the ones who've got the inside scoop on their latest media business assignments. It's all about gettin' the deets straight from the source!
- The media business for Mondelez in regions such as Latin America, Europe, the Middle East, Africa, the North African Peninsula, and China has been taken up by Publicis Groupe, a significant move in the realm of finance and business.
- In the United States and Canada, the financial and business aspects of Mondelez's communications planning and digital buying are still under the management of VaynerMedia, signifying their continued role in these markets.
