Motorola eyeing a spot among top three smartphone manufacturers in India, as evidenced by Shivam Ranjan's strategic DNA focus on innovation.
Motorola Steps into the Indian Premier League with Ambitious Goals
Motorola, the iconic smartphone brand, is eyeing a significant player position in the Indian market, according to their global president, Sergio Buniac. With India being the second largest smartphone market worldwide, Motorola sees a prime opportunity for growth and ambition.
In an interview, the brand outlined their plan to achieve top-tier status, citing a focus on meaningful innovations, a premium portfolio, and unique software experiences. The company has shown rapid growth in Q1 of 2023, with a remarkable 56% premium to market growth in the Indian market. Motorola anticipates continuing this momentum to drive significant growth over the next three years and reach a top-three position in India's highly competitive smartphone market.
The forthcoming product lineup will capitalize on the trend of premiumization, leveraging the popularity of form factors like foldable phones and offering diverse design and color options through a partnership with Pantone. Additionally, Motorola aims to dominate the 5G market, as the rapid penetration of 5G devices in India necessitates staying at the forefront of technology.
In collaboration with Bose, Motorola is also set to deliver an unmatched immersive audio experience. With Motorola's commitment to innovation and Bose's expertise in sound and noise cancellation, the partnership signals an upcoming foray into the wireless earbuds and wearable segments for Motorola.
As part of its ongoing global R&D efforts, Motorola is also investing in a Camera Lab in Bangalore to cater to the imaging needs and preferences of the diverse Indian consumer base.
Stay tuned for more updates on Motorola's latest offerings and its journey to claim a top spot in the Indian smartphone market.
Soham Raninga, Chief Editor
In its pursuit of a top-tier status in India's smartphone market, Motorola is planning to launch a premium product lineup that includes foldable phones and a collaboration with Pantone for diverse designs. The brand is also targeting the 5G market to remain at the forefront of technology. In another move, Motorola is partnering with Bose to deliver an immersive audio experience, signaling an entry into the wireless earbuds and wearable segments. Furthermore, Motorola is investing in a Camera Lab in Bangalore to cater to the imaging needs of the Indian consumer base.
