New Commercial and Organizational Strategy Unveiled by PPDS
In a significant move to accelerate brand awareness and the value of PPDS, the company has announced a new senior management structure aimed at supporting global sales and marketing functions. This structure is expected to propel the company's growth and expand its brand presence.
At the heart of this new structure are two key appointments. Jae O Choi Park, who has been serving as the interim EMEA Commercial Head since 2024, has now been formally appointed to this role. In this capacity, he will oversee all European sales and support activities. Prior to this, Jae O Choi Park joined PPDS as European Sales Director in 2022.
Meanwhile, Ron Cottaar, a seven-year employee of PPDS, has been promoted to the role of Head of Global Marketing. This new position will see him leading marketing efforts worldwide. Both Jae O Choi Park and Ron Cottaar will be based in Amsterdam, the company's head office.
PL Wang, VP at TPV Technology, has congratulated Jae O Choi Park and Ron Cottaar on their new roles. PL Wang looks forward to working with them to make the new structure a seamless success. He believes that the new structure will complement the work achieved so far by PPDS teams and will enable them to use their skills and knowledge to drive the company even further forward.
The new structure also sees the appointment of Angela Lin as the commercial head for the US, Jason Wu as the commercial head for LATAM, and Rosa Chiu as the commercial head for China. A specific individual is the commercial head for APA and India, but no name has been disclosed.
The new appointments are part of a broader strategy to strengthen PPDS's position in the global market. Jae O Choi Park, now part of the PPDS senior leadership team, expressed excitement about his new role, stating that it presents great opportunities to make great things happen at PPDS.
PL Wang believes that the new structure will open new doors for PPDS teams to further drive the company forward. He congratulated Jae O Choi Park and Ron Cottaar on their new roles and expressed confidence that they will contribute significantly to the company's growth and success.
Ron Cottaar will report directly to PL Wang in his new role as Head of Global Marketing. He will focus on accelerating brand awareness and the value of PPDS. The new structure is expected to bring about a new era of growth and success for PPDS.
In this revised structure, Jae O Choi Park, now as the EMEA Commercial Head, will oversee all European sales and support activities, aligning his role with the company's aim to boost sales and marketing functions in the global business arena. Following the lead of Jae O Choi Park, Ron Cottaar, now as Head of Global Marketing, will drive marketing efforts worldwide, contributing to the company's growth and brand expansion, especially focusing on finance and leadership aspects.
