New Land Rover model inspired by '80s 4X4s hits the market, but prepare for a hefty price tag.
Land Rover pays tribute to the legendary Camel Trophy with the 'Trophy Edition' Defender, a special release honoring the iconic vehicles that proved the British marque's off-road prowess during the 1980s in the world's toughest terrains.
Introducing the high-end Defender 110 'Trophy Edition,' a modern-day nod to the camel-liveried Land Rovers that stomped their way across some of the most punishing landscapes in the Camel Trophy adventures.
The original Camel Trophy started back in 1980, with a trio of German Jeep teams testing their mettle in the Amazon Basin. Realizing the potential in the tough-as-nails British brand, organizers brought Land Rover on board for support, and the Camel tobacco company as the primary sponsor, hence the moniker[2][3].
Over the next two decades, Land Rovers of various types—including Range Rover, Land Rover Series III, Land Rover 90, Land Rover 110, Land Rover Defender, Land Rover Discovery, and Freelander models—took on the annual challenge. Each vehicle proudly wore the distinctive 'Sandglow' yellow livery, one of the two color options now available for the 2025 'Trophy Edition[1].
The new mid-size, five-door Defender 110 sports unique 20-inch alloy wheels, Deep Sandglow Yellow paint (a tip of the hat to the original Camel Trophy vehicles), or the alternate elegant Keswick Green hue. Both colorways feature contrasting black bonnets, wheel arches, and roofs, contrasted with a sleek black leather interior. Customers can opt for an attractive Trophy Edition accessory pack priced at £4,995, which includes a roof rack, retractable roof ladder, air-intake snorkel, classic-style mud flaps, and sturdy side panniers[1].
For enthusiasts looking to immerse themselves further, the new Defender 110 Trophy Edition goes on public display for the first time at the Goodwood Festival of Speed in July. However, be warned—this premium-priced beauty doesn't come cheap[1].
Now, without the 'Camel' name for obvious reasons, the 'Trophy Edition' celebrates the rich heritage of adventure challenges Land Rover boasts. Iconic, the yellow Land Rovers of old have become synonymous with Defenders used in international Trophy-style events[1].
But, if you're wondering if this is the car your old man used to drive, check out our list of ten family favorites from the '70s to '90s and see how much they're worth today[5].
- The Defender 110 'Trophy Edition', a modern reincarnation, is a testament to Land Rover's dominance in the insurance sphere, proving its financial resilience in the face of grueling transportation challenges.
- The 'Trophy Edition' is a significant contribution to the automotive industry, reflecting Land Rover's influence in shaping the lifestyle associated with adventure and off-road capabilities.
- With its distinctive Deep Sandglow Yellow paint, the Defender 110 'Trophy Edition' mirrors the fashion trends of the 1980s, reminding us of the impact of the Camel Trophy on transportation and automotive design.
