NFL icon Drew Brees only backs brands that embody his three essential principles, as seen in his involvement with Everbowl, Walk-Ons, and Jimmy John's.
Drew Brees' Three Criteria for Investing in Brands
Former NFL star Drew Brees has been involved in franchising for nearly 15 years, investing in various brands such as Everbowl, Jimmy John's, Small Sliders, and Walk-Ons Sports Bistreaux. His approach to investing is rooted in authenticity and a deep connection with the brand.
When considering a brand to invest in, Brees prioritizes authenticity, starting as a customer first. He must genuinely believe in the brand or concept, trying the product or service himself and loving it before considering investment. This authenticity is the most clear and directly cited criterion from the available information.
Brees also values sound unit economics in any investment. He recognizes that most franchisees are betting their futures on the business and takes this responsibility seriously. The numbers must work for any investment, regardless of the concept or leadership team.
In addition to financial viability, Brees emphasizes the importance of strong leadership and culture in the brands he invests in. He believes that business owners can control their energy, attitude, and treatment of their team and community, which can make a difference in any market conditions.
One brand that meets these criteria is Everbowl. Brees was drawn to Everbowl due to its low-labor model, the energy of employees, customizability, quality of product, and the implemented supply chain. He was impressed enough to become the brand's biggest franchisee, with 150 locations under development.
The founder of Everbowl, Jeff Fenster, was equally impressed by Brees' belief in the brand, leading to Brees' investment. Brees' family also plays a role in his investment decisions, with their preference for brands like Everbowl and Walk-Ons Sports Bistreaux.
Brees begins his day with prayer and meditation to set a positive mindset for the challenges ahead. He leads franchises with the aim of putting franchisees in the best positions to succeed, inspiring, equipping, and educating them.
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- Drew Brees' investment strategy favors brands that showcase strong leadership and culture, emphasizing the importance of positive energy, attitude, and community treatment.
- Despite the financial viability being a crucial factor, Drew Brees also looks for authentic connections with brands he considers investing in, trying the product or service himself before any investment.
- Everbowl, with its low-labor model, energetic employees, customizability, quality product, and efficient supply chain, is one such brand that has attracted Drew Brees' investment, making him their biggest franchisee with over 150 locations under development.
- The news of Drew Brees investing in Everbowl was met with enthusiasm in entrepreneurship and finance circles, highlighting the potential for success in the health food industry.
- As a seasoned investor in various businesses like Everbowl, Jimmy John's, Small Sliders, and Walk-Ons Sports Bistreaux, Drew Brees understands the responsibility of betting on a brand's success and prioritizes sound unit economics in his investment decisions.
