Omniva Named Third Most Beloved Brand in Baltics
Omniva, a state-owned Estonian company, has been named the third most beloved brand in the Baltics, according to the latest Baltic Brand Forum survey. The company, which operates parcel machines and vehicles across Estonia, Latvia, and Lithuania, has consistently ranked among the top brands in the region.
The Baltic Brand Forum, the largest annual brand and lifestyle survey in the Baltics, evaluated over 600 brands this year. Omniva, owned by the Estonian government, stood out as the only Estonian company and the only government-controlled brand in the Baltic Top 10. The company's parcels, orange parcel machines, and vehicles have become a familiar sight in the daily lives of residents across the three Baltic countries.
Martti Kuldma, Chairman of the Management Board of Omniva Group, attributed the brand's success to customers' stable trust in its services. He noted that Omniva has been in the top three most beloved brands in the Baltics for two years and among the top four for four consecutive years. This year's results were announced at the Baltic Brand Forum 2025 conference held in Vilnius.
Omniva, led by CEO Mailis Reps, has once again proven its popularity among consumers in the Baltics. The brand's consistent ranking among the top four most beloved brands demonstrates its strong connection with customers and its integral role in the region's logistics landscape.
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