Oracle collaborates with Rokt to establish a female-centric iRacing team within Oracle Red Bull Racing.
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Oracle Red Bull Racing is forging ahead in championing women in motor sports. Recently, they've teamed up with Rokt to establish a female-led iRacing team, aptly named the Rokt Red Bull Sim Racing Team.
Annemarie D'Alessandro will be at the helm of this team, competing in major iRacing events. The car's design is the result of an all-female creative team's creativity.
Julia George, Oracle Red Bull Racing's director of partnerships, said, "Sim racing representation matters, and we're thrilled to collaborate with Rokt in bolstering female drivers and engineers. With first-rate coaching and training, this project will pave the way for more women in competitive sim racing and foster future role models in the sport."
Commencing in March, open trials will be held to select additional drivers, with the final lineup set for the summer.
Elizabeth Buchanan, chief commercial officer at Rokt, echoed George's sentiments, "We're psyched to proceed in our initiative to expand opportunities for women in sim racing. By merging Rokt's technological expertise with Oracle Red Bull Racing's motor sports leadership, we're helping female drivers refine their skills and compete on a global scale."
To mark the beginning of this virtual team, Alisha Palmowski, an official driver for Red Bull Racing Pepe Jeans Academy Programme's F1 Academy car (which Rokt partners), joined forces with Red Bull Racing to ring the opening bell at Nasdaq.
In the world of motor sports games, iRacing reigns supreme, allowing gamers to race against top-tier drivers using a simulator. Notable success stories include two-time Daytona 500 champion William Byron, who kick-started his competitive racing career thanks to iRacing, and numerous other drivers who credit the simulator with their real-life triumphs.
- Oracle Red Bull Racing, through their partnership with Rokt, has formed the Rokt Red Bull Sim Racing Team, a female-led iRacing team in Formula 1, with Annemarie D'Alessandro leading as team Captain.
- The Rokt Red Bull Sim Racing Team, with an all-female creative team's design, will compete in major iRacing events, aiming to pave the way for more women in sim racing while fostering future role models in the sport.
- Elizabeth Buchanan, Rokt's chief commercial officer, and Julia George, Oracle Red Bull Racing's director of partnerships, both support that this initiative will not only expand opportunities for women in sim racing but also help them refine their skills to compete on a global scale.
