Perfect Ted Sets Dragons' Den Record, Now Valued at £140M
Perfect Ted, a matcha beverage company founded in 2023 by Marisa Poster and Teddie Levenfiche, has made headlines with its record-breaking appearance on Dragons' Den. The pair secured the show's biggest ever payday, with each Dragon taking a five per cent equity stake in return for a £50k investment.
The company, now valued at £140 million, has seen remarkable growth since its inception. Perfect Ted is sold in over 50 countries and 30,000 stores worldwide, including major UK grocery chains and coffee shops. The brand's success can be attributed to the Dragons' backing, which Marisa and Teddie describe as 'fuel for their mission to make matcha accessible to everyone.'
Perfect Ted has since recorded the biggest returns in Dragons' Den history. It is now the fastest-growing natural energy drink in the UK and aims to become the world's first billion-dollar matcha brand. This impressive trajectory mirrors that of Levi Roots, another Dragons' Den contestant who secured a £50,000 investment in 2007 and has since built a multi-million pound business.
Perfect Ted's record-breaking Dragons' Den deal has paid off, with the company's value soaring to £140 million. The brand's global expansion and ambitious growth plans are testament to the power of the Dragons' investment and mentorship. As Perfect Ted continues to make waves in the matcha market, it remains to be seen whether it will indeed become the world's first billion-dollar matcha brand.
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