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Predicted Leading Business Niche Markets in the Next 2 Years

Discussion on Business Trends in Russia Takes Place at Avito Business 360 Café amidst PMEF-2025 Event

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Which business sectors are expected to dominate the market in the next two years?
Which business sectors are expected to dominate the market in the next two years?

Predicted Leading Business Niche Markets in the Next 2 Years

Chatting it Up at the Avito Business 360 Bistro, 2025's PMEF sees Business Trends Discussed

The St. Petersburg International Economic Forum 2025 wasn't just about suits and shakes—small and medium-sized businesses, experts, and top shots gathered for four days of brainstorming at the trendy Avito Business 360 café. Boasting a whopping 3,000 visitors, the café was the hub for 11 events ranging from talks and masterclasses to roundtables and breakfast meetings.

The stage was graced by Avito, market experts, and entrepreneurs discussing key trends, from international trade and artificial intelligence to rising success stories.

[Insights]

Franchise Frenzy: Trade is on Top. At the insightful "Franchise as a Scenario: One Writes, the Other Plays?" session, Ilya Dudkovsky, the director of Avito Business 360, revealed that the most sought-after franchises are in trade (26%), with an average investment of around 550,000 rubles. The demand for these franchises skyrocketed over the past year, witnessing a staggering 2.5x increase, while beauty and health franchises saw a 91% increase and construction franchises, a 73% upsurge.

Women Empowerment: Barriers and Opportunities. During the open mic session "Career, Kids, 25 Hours a Day, and Business on Avito - A Woman's Perspective," Tamara Kvirkelia, Avito’s head of new seller attraction, revealed findings from a joint study with the Russian Union of Entrepreneurs. The study showed that women perceive financial risks (44%), lack of knowledge and experience (38%), high competition (13%), and bureaucracy (3%) as primary obstacles to starting a venture. However, Maria Lapuk of the Vinci Agency suggested women are actively present in small and medium-sized businesses, though men still enjoy more opportunities for experimentation and risk-taking.

[Sidenote]- Apparently, the Krasnodar region is witnessing an impressive rise in small and medium-sized businesses, with one in five residents engaged in entrepreneurship.

Cross-Border Commerce: Rebound and Growth Factors. In the "Shipping from Abroad: How to Start Importing Goods from Overseas" discussion, Avito Goods' Development Lead Anastasia Starostina disclosed that cross-border trade sprung back after a 2022 dip (to 226 billion rubles). Russian online platforms, forging partnerships with suppliers, mainly from China (90% of goods), drove this growth, with expectations of exceeding pre-crisis levels this year.

E-commerce and Resale: History Buffs Unite. During the engaging "Predicting Demand, Not Stars: Forecasting Avito and Online's Promising Business Niches," Mikhail Burmistrov (INFOLine-Analytics) shares the stat that Russian e-commerce leads the global pack (after China), surpassing the US and Europe. Alexey Gilevich (Avito Lifestyle) added that 73% of Russians are eager to buy history-infused items (resale), with a whopping 68% doing so for a better cost-quality ratio.

[Enrichment Data]In summary, the conversations at the Avito Business 360 café during PMEF 2025 underlined some critical directions for Russian businesses, including:

  • Promoting National Brands and the "Buy Russian!" Campaign: An emphasis on championing domestic brands and the "Buy Russian!" initiative was visible, aiming to boost local consumption and production.
  • Industrial and Agricultural Growth within the Eurasian Economic Union (EAEU): Affirmative conversations highlighted robust expansion in industrial production within the EAEU (over 30%) and agricultural production (over 25%) in the past decade, signaling integration potential.
  • Expanding Industrial Collaboration and Digitalization: Key priorities included developing industrial cooperation, particularly in the agro-industrial complex, machine building, and setting up digital and logistics projects. Digitalization was highlighted as a key driver for new industrial transformations, fostering efficiency and sustainable development.
  • Strengthening Scientific and Technical Collaboration: Bolstering scientific and technical collaboration among EAEU nations was identified as crucial for fostering economic integration and innovation in the future.
  • Emphasis on Green Energy and Innovation: Supporting green energy initiatives and incorporating innovative advancements were central to the evolving business landscape at PMEF 2025.

A key takeaway from the "Franchise as a Scenario: One Writes, the Other Plays?" session at the Avito Business 360 café was the surge in demand for franchises in the field of trade, with women perceiving financial risks and lack of knowledge as primary obstacles to starting a venture in entrepreneurship.

The "Shipping from Abroad: How to Start Importing Goods from Overseas" discussion shed light on the growth of cross-border trade, particularly with partners in China, as Russian online platforms rebounded at 226 billion rubles after a 2022 dip, with expectations to surpass pre-crisis levels this year, especially in the e-commerce sector and resale of history-infused items.

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