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PwC Survey: Institutional Investors' Appetite for Digital Assets Varies

Institutional investors and asset managers have differing views on digital assets. While they agree on private equity's potential, preferences diverge for hedge funds and private debt.

In this image we can see a collage of two pictures. In which we can see the coins. At the bottom we...
In this image we can see a collage of two pictures. In which we can see the coins. At the bottom we can see some text.

PwC Survey: Institutional Investors' Appetite for Digital Assets Varies

A recent PwC survey highlights varying appetites among institutional investors and asset managers for digital assets and tokenization. The report reveals distinct preferences for specific asset classes, including hedge funds and private debt.

Asset managers, private equity firms, and institutional investors are the institutions most intrigued by the tokenization of hedge funds and private debt, as per the PwC survey. While 31% of asset managers find private debt appealing for tokenization, only 24% of institutional investors share this enthusiasm.

The survey also indicates that 40% of institutional investors currently hold or plan to hold tokenized money market funds, outpacing the 24% of asset managers offering or intending to offer them. Despite this, both groups agree that the most promising sector for tokenization is private equity.

The PwC survey underscores the differing perspectives of asset managers and institutional investors regarding digital assets and tokenization. While there's consensus on the potential of private equity, preferences diverge when it comes to hedge funds and private debt. As tokenization continues to evolve, understanding these nuances will be crucial for market participants.

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