One United Properties Shines as Green Real Estate Leader in Romania
Real Estate Business Superbrand Recognition: Analysis of One United Properties' Development and Management Operations
Hats off to One United Properties (BVB: ONE)! This pioneering Romanian green investor and developer of residential, mixed-use, and office real estate takes the crown as a Superbrand in the Real Estate/Properties Development & Management category. This recognition, granted by Ipsos, the official research partner of Superbrands in Romania, hails One United Properties into an illustrious club of brands with impeccable credibility and branding culture.
The exclusive Superbrands 2024 stamp is now proudly flaunted by One United Properties, destined to be honored with the Superbrands trophy at the May gala. But it's not just a symbol of success; it represents the hard-earned trust of the masses in the ONE brand.
Founded by Victor Căpitanu and Andrei Diaconescu, One United Properties is a 100% Romanian company with ambitions of being more than just a real estate developer— a true champion of sustainable communities. Over the years, the company has expanded its portfolio, offering modern, multifunctional buildings, certified and technologized offices, and state-of-the-art commercial and leisure facilities. These developments have revolutionized the urban living scene in the Capital.
Victor Căpitanu, co-founder and co-CEO of the company, couldn't be more thrilled about this prestigious acknowledgement. "Earning the Superbrand status is a testament to our dedication to quality, innovative design, prime locations, and sustainability in real estate. It validates our vision of redefining standards in the Romanian real estate sector and reinforces the trust our clients have in the ONE brand," said Căpitanu.
Andrei Diaconescu, co-founder and co-CEO, added, "Today, our brand stands tall as an indispensable element in the real estate industry. In a rapidly evolving and maturing market, it has become synonymous with the guarantee of quality, the seriousness of a developer, and the trust in the products we offer. One United Properties is recognized as a leader in developing sustainable properties, and this recognition urges us to continue our mission of creating sustainable communities that deliver long-term value to all stakeholders, including our beloved city."
Throughout the years, One United Properties has diversified its portfolio, delving into residential, office, retail, and hospitality developments. The 2021 IPO catapulted the company's growth trajectory, providing the funds needed to embark on landmark developments. Successive capital increases, totaling more than EUR 173 million, have been reinvested in the company's growth and city development. This historic infusion of capital marks a rare investment geared towards growth, rather than exit.
Bucharest's transformation into a global investment destination is fueled by innovations like One United Properties' large-scale developments. The company's projects significantly impact the local economy, contributing 0.42% to Romania's GDP and 1.5% to Bucharest's GDP. In the extraordinary year of 2024 alone, One United Properties employed 17,000 workers on 13 active construction sites. With over 665,000 sqm currently under construction— surpassing the area delivered since the company's inception— One United Properties is gearing up for a breakthrough year in residential deliveries, set to complete One Gallery (the restoration of Romania's first Ford factory) in 2025 and striving to achieve 100% occupancy of its office portfolio, which was 96% leased by year-end 2024.
This article is a press release.
In its quest for continued success, One United Properties remains focused on balancing growth with financial prudence while catering to Bucharest's demand for premium sustainable housing. The company aims to deliver 2,300 residential units in 2025, along with 76% pre-leasing for One Gallery's retail component. The office portfolio will also target full occupancy, while the total projected turnover for 2025 stands at €309.8 million— €260.8 million from residential sales and €36.1 million from rentals. Also, One United Properties will continue to prioritize urban regeneration projects aimed at energy efficiency and self-sustainable communities, exemplified by the One City District development. With a construction pipeline valued at €1.5 billion and tremendous funds raised since the 2021 IPO, One United Properties stays steadfast as a leader in shaping Bucharest's real estate scene.
- One United Properties, a Romanian Superbrand in the Real Estate/Properties Development & Management category, aims to be more than just a real estate developer, striving to be a champion of sustainable communities.
- In 2024, One United Properties, founded by Victor Căpitanu and Andrei Diaconescu, joined the exclusive club of brands with impeccable credibility and branding culture by earning the Superbrand status.
- As the company expands its portfolio and embarks on landmark developments, One United Properties attracts significant financing, with successive capital increases totaling over €173 million, which are reinvested in the company's growth and city development.
- With a construction pipeline valued at €1.5 billion, One United Properties continues to lead Bucharest's real estate scene, promoting sustainable communities, urban regeneration projects, and delivering premium sustainable housing to cater to Bucharest's demand.
