Realestate.com.au Launches 'Heaven (Must Be There)' Campaign Showcasing AI-Powered Features
Realestate.com.au has launched a new brand campaign, 'Heaven (Must Be There)', in partnership with 72andSunny Sydney. The campaign builds on the success of last year's Keep Moving initiative and will be rolled out across multiple channels, including TV, digital, and social media.
The campaign, which features the Eurogliders' hit track 'Heaven (Must Be There)', showcases short, slice-of-life moments about property conversations in Australia. It highlights the realestate.com.au app's innovative AI-powered features, such as property highlights, virtual walkthroughs, and real-time property value estimates.
The campaign's centrepiece is a film directed by Zia Mandviwalla of Finch, launched on Sunday 3 August. Sarah Myers, General Manager Audience & Marketing at REA Group, commented on the campaign's focus on innovation and personalization, stating that it aims to enhance the property journey for users.
The new campaign, a result of realestate.com.au's partnership with 72andSunny Sydney, is set to boost the brand's presence across various platforms. With realestate.com.au ranked the 6th most valuable American brand in Kantar's 2025 BrandZ ranking, the campaign is expected to further solidify its position in the market.
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