Retailers Kick Off Early Christmas Sales Amid Economic Challenges
Retailers are kicking off their sales events early this season, with Macy's and Target already gearing up for Christmas, while the traditional Back-to-School sale remains uncertain. Meanwhile, consumers are seeking better value amidst economic challenges.
Macy's and Target have started their Christmas sales early, with Target's Circle Week running from Oct. 5 to 11, offering over 20,000 new items and a Deal of the Day starting Nov. 1 with up to 50% off. Macy's is also promising more than 40% newness across its holiday assortment as part of its 100 Days to Christmas initiative.
Amazon's Prime Big Deal Days will take place from Oct. 7 to 9, providing early deals on various items. Kohl's is expanding its fall sales event to four days, from Oct. 6 to 9, with customers receiving 25% off qualified purchases and earning $10 in Kohl's Cash for every $50 spent on qualifying merchandise. All Kohl's online orders will have free shipping during the event.
Despite the early Christmas sales, the search for a specific chain of wholesalers bringing back the Back-to-School sale this season in October has not yielded results. However, discounts are expected to be significant, with up to 40% off on jackets and coats, up to 75% on Sephora Collection beauty products, and 40% to 50% off on select home and kitchen products. The event will offer deals on thousands of products across various categories, both in-store and online.
Retail sales for November and December are projected to grow 4% year over year, below the 10-year average, according to Bain & Company. Consumers are prioritizing price and value amid economic headwinds, as reported by Deloitte.
With retailers adjusting their sales strategies to cater to consumers' needs, the holiday shopping season is set to be filled with early deals and discounts across various categories. Despite the uncertain Back-to-School sale, customers can look forward to significant savings on a wide range of products.
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