REWE Group's Retail Media Connect Expands Horizons, Projected €31.3B by 2028
Retail Media, a burgeoning trend in digital marketing, is set to revolutionise the industry in the 2020s. REWE Group's Retail Media Connect is expanding its horizons, offering advertisers new activation options across connected TV and social media contexts. By 2028, the retail media sector is projected to reach a staggering €31.3 billion.
REWE Group is teaming up with LiveRamp, led by Kolja Brosche, to enhance its retail media offerings. This collaboration, initiated in 2021, brings Criteo's retail media inventories to Google's 360 Search Ads. Bill Reardon, General Manager, Enterprise Platform at Google, was instrumental in this partnership.
More companies are exploring Retail Media's potential, forming cooperations with data and measurement specialists for targeted advertising. XXXLutz, for instance, is making inventory on over 1,300 in-store screens programmatically bookable, thanks to a partnership with One Tech Group.
Retail Media's significance is underscored by its prominent role at DMEXCO, confirmed by Host Verena Grundel. Even tech giants like Amazon are recognising its importance, positioning Retail Media as the third pillar in the digital advertising ecosystem after Google and Meta.
The retail media sector is booming, with REWE Group and other large companies leading the charge. By offering new solutions and cooperating with specialists, they're generating more revenue and targeting relevant audiences more effectively. As Retail Media takes centre stage at industry events like DMEXCO, its future as a major player in digital advertising is secured.
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