Robust Increase in Sales: State Printing Hub Expands Domestic and International Market Reach
The Austrian State Printing House (OeSD) is embarking on an international growth strategy, focusing on both physical and digital identity solutions, particularly through its subsidiary, YOUNIQX Identity AG. This forward-thinking approach is aimed at expanding OeSD's footprint globally by leveraging digital transformation in identity technologies.
OeSD's digital identity initiatives are centred around passkey technology, which promises to replace traditional passwords with a more secure, user-friendly authentication method. By incentivizing user adoption, phasing out passwords, and ensuring cross-platform usability, OeSD aims to make passkeys the default authentication mode, offering enhanced protection against phishing and creating seamless login experiences.
The user experience is a key focus for OeSD, with a commitment to educating users and designing intuitive UX to reduce confusion and abandonment during the onboarding and login processes. This approach is critical in gaining trust and widespread adoption.
While OeSD's recent activities in physical identity products are not extensively detailed, the company has a historical reputation as Austria's state printer, specialising in secure documents and identity products. However, the current strategy appears to prioritise digital identity innovations and international partnerships to promote eID systems.
Industry recognition, active collaborations with global tech firms like Nok Nok, and a mature and scalable approach indicate notable success in this innovative field for OeSD. By the end of the 2019/20 financial year, OeSD is expected to report the highest foreign sales figures in its history, around EUR 20 million, and consolidated sales of between EUR 62 and EUR 65 million are expected by the end of March.
The success of OeSD would not be possible without the efforts of its employees, who have been involved in the company's success since the establishment of the employee foundation in 2012. Major orders from the African region have particularly contributed to OeSD's success in physical ID documents.
OeSD is about to launch an eID app in Liechtenstein, developed by its own software company, YOUNIQX Identity AG. Austria serves as the base for OeSD's international expansion.
For media inquiries, please contact Mag. Thomas Pascher at pascher@unsere Website or +43 664 88690977. Discretion has been agreed for the exact order details in the high-security industry.
[1] https://www.oead.gv.at/oead/en/company/ [2] https://www.oead.gv.at/oead/en/youniqx-identity-ag/ [3] https://www.oead.gv.at/oead/en/youniqx-identity-ag/passkeys/
The Austrian State Printing House (OeSD), with its strategic focus on digital identity solutions through YOUNIQX Identity AG, is actively collaborating with global tech firms like Nok Nok in the finance sector, aiming to report record-breaking foreign sales of EUR 20 million by the end of the 2019/20 financial year. This growth strategy in the industry is centered on passkey technology, promising to enhance security and user experience in the field of authentication.
