Sixty-one businesses join forces for the "Made in Germany" campaign, aiming to strengthen Germany's position as a leading economic force on the global stage.
Made for Germany: A Collaborative Effort to Strengthen Germany's Economic Power
Germany is gearing up for a historic opportunity to bolster its long-term competitiveness and establish itself as Europe's economic powerhouse. This ambitious goal is being pursued through the "Made for Germany" initiative, a collaborative effort launched by 61 leading German companies and investors across various industries.
The initiative, which includes major firms like Deutsche Bank, Siemens, BMW, Mercedes-Benz, Volkswagen, Allianz, Airbus, and Nvidia, aims to shape a future-proof German economy by fostering a new era of strengthened dialogue and constructive exchange between business and government.
The Goals of the "Made for Germany" Initiative
The initiative is designed to enhance Germany’s investment climate by reducing bureaucracy and creating increased opportunities for innovation, particularly in digitalization and artificial intelligence. It also serves as a strategic liaison with the government, helping to define priorities, develop targeted policy measures, and implement economic reforms effectively.
The initiative establishes a forward-looking dialogue focusing on critical areas such as digitization, innovation, infrastructure development, sustainability, and skilled labor availability. It also mobilizes significant investments to stimulate economic growth and counteract recent trends of investment outflows. The initiative members have collectively pledged €631 billion (~$733 billion) by 2028, covering new capital investments (capex), research and development (R&D) expenditures, and contributions from international investors.
Reviving Germany’s Global Competitiveness
The initiative is aimed at reviving Germany’s global competitiveness, especially in manufacturing, research and development, and national infrastructure. It seeks to reverse recent declines in export market share and address challenges from inflation, the energy crisis, and geopolitical pressures.
German Chancellor Friedrich Merz praised the initiative as a "strong signal of change in perception," emphasizing that Germany is positioning itself as a country for the present and the future. He underscored the message that investing in Germany is worthwhile and vital to reviving economic growth and overcoming stagnation risks.
In summary, "Made for Germany" aims to strengthen Germany's role as a global economic powerhouse by promoting investment, innovation, and collaboration between industry and government to build a resilient, innovative, and sustainable economy.
For more information or to express interest in the initiative, visit the Made for Germany website, contact Siemens, Axel Springer, or FGS Global.
[1] Made for Germany Initiative. (n.d.). Retrieved from https://www.made-for-germany.de/ [2] Deutsche Welle. (2023, February 14). Germany's 'Made for Germany' initiative aims to boost economy. Retrieved from https://www.dw.com/en/germanys-made-for-germany-initiative-aims-to-boost-economy/a-60518813 [3] Handelsblatt Global. (2023, February 15). German business leaders launch 'Made for Germany' initiative. Retrieved from https://www.handelsblatt.com/politik/deutschland/deutsche-unternehmer-starten-mit-made-for-germany-initiative-die-wirtschaft-zurueck-in-die-spur-zu-bringen/27410290.html [4] Reuters. (2023, February 15). Germany's 'Made for Germany' initiative aims to boost economy. Retrieved from https://www.reuters.com/business/germanys-made-for-germany-initiative-aims-boost-economy-2023-02-15/
a. The "Made for Germany" initiative, spearheaded by leading German businesses like Deutsche Bank, Siemens, BMW, Mercedes-Benz, Volkswagen, Allianz, Airbus, and Nvidia, goes beyond strengthening dialogue between business and government; it is also an ambitious investment endeavor aimed at boosting Germany's finance and business sectors.
b. In line with the goal of establishing Germany as Europe's economic powerhouse, the "Made for Germany" initiative targets enhancing the investment climate through reducing bureaucracy and increasing opportunities for innovation, particularly in finance, digitalization, and artificial intelligence, and seeks to revive Germany’s global competitiveness in manufacturing, research and development, and infrastructure.
