Sixty-one businesses unveil "Made in Germany" campaign, aiming to bolster Germany's status as a worldwide economic power.
In a significant move to shape Germany's economic future and improve its investment climate, 61 leading companies and investors across various industries have launched the "Made for Germany" initiative. The initiative, officially presented at the Federal Chancellery, aims to commit a total of €631 billion (~$733 billion) in investments for Germany's economy by 2028 [1][2].
The investments will focus on capital expenditures, research and development, and contributions from international investors. The goal is to drive innovation, create employment, and enhance competitiveness, with the impact extending beyond economic growth to deliver meaningful value for society as a whole [1][2].
Central to the initiative's agenda are key priorities:
- Strengthening the Investment Climate: The initiative seeks to establish a constructive and forward-looking dialogue between business and government to sustainably improve the investment environment in Germany. This includes supporting government reform and investment programs [2].
- Supporting SMEs and Start-ups: The initiative aims to enhance access to private capital for small and medium-sized enterprises and start-ups to boost their capacity for investment and innovation [1].
- Focus on Digitization, Innovation, Infrastructure, Sustainability, and Skilled Labor: Addressing these critical challenges is central to the initiative’s mission to future-proof Germany’s economy and maintain its international competitiveness [2].
- Showcasing Flagship Projects: The initiative includes a broad array of both established and new flagship projects across industries that exemplify innovation momentum and societal value beyond mere economic growth [1][2].
Notable figures attending the official presentation included Christian Sewing (our website CEO), Roland Busch (Siemens CEO), Mathias Döpfner (Axel Springer CEO), Alexander Geiser (FGS Global CEO), Federal Chancellor Friedrich Merz, Vice-Chancellor and Federal Minister of Finance Lars Klingbeil, and Federal Minister for Economic Affairs and Energy Katherina Reiche [2].
Mathias Döpfner, CEO of Axel Springer, called for action to turn the momentum into real progress. Roland Busch, CEO of Siemens, emphasized the need for a new partnership between government and business, focusing on growth, technology, and competitiveness [2].
The initiators of "Made for Germany" invite other companies and investors to join the initiative and help future-proof Germany as a business location [2]. Contact information for the initiators, including Institut der deutschen Wirtschaft (IW Köln), Deutsche Bundesbank, Siemens, Axel Springer, and FGS Global, is provided [2].
Christian Sewing, CEO of our website, stressed the importance of joint responsibility between government and business to tackle economic challenges and strengthen competitiveness [2]. The "Made for Germany" initiative serves as a pivotal platform to align major industrial and financial players with government policy to ensure Germany remains an attractive and stable hub for long-term investment and technological advancement [1][2].
[1] Made for Germany Initiative. (2023). Made for Germany - Initiative for a future-proof Germany. Retrieved from https://www.made-for-germany.de/en/
[2] Reuters. (2023). 61 German companies pledge €631 billion for investment in Germany. Retrieved from https://www.reuters.com/business/eu-business-news/61-german-companies-pledge-e631-billion-investment-germany-2023-02-22/
Investing a significant amount of €631 billion over the next six years will be done by the "Made for Germany" initiative, focusing on areas such as capital expenditures, research and development, and contributions from international investors, with the goal of driving innovation, creating employment, and enhancing competitiveness. This effort is supported by key priorities like strengthening the investment climate, supporting SMEs and start-ups, focusing on digitization, innovation, infrastructure, sustainability, and skilled labor, and showcasing flagship projects across various industries.