Small business owners seek tariff concessions from the President, as per request by the Society of Motor Manufacturers and Traders (SEMA) to foster economic growth.
As the July 9, 2025 deadline for the White House's 90-day window for negotiating trade deals approaches, current tariff policies affecting the American automotive industry, including the Specialty Equipment Market Association (SEMA) and domestic automotive parts manufacturers, are in a state of flux.
Since early April 2025, a flat 10% tariff has been applied to a broad range of imported goods, including automobiles and parts, to push for new bilateral agreements. However, with the exception of the UK, most major auto-producing countries and blocs—such as South Korea, Japan, Canada, and the EU—have not finalized new deals. As a result, higher reciprocal tariffs are expected to resume soon.
The focus of the current tariffs is on imported finished vehicles and parts, but domestic manufacturers may face increased costs if their supply chains rely on imported materials or components. This is particularly true for SEMA members, who may struggle with increased costs if their supply chains depend on imported materials or if tariffs on components rise.
The relief requested by SEMA includes tariff exemptions for molds, tooling, and machinery brought back to the U.S., as well as tax incentives to offset costs. One Louisiana-based manufacturer, for example, wants to bring their manufacturing operations back to the U.S., but current tariffs on molds and tooling make it significantly more expensive, and the machinery they need is only made overseas.
The reinstatement of higher tariffs could make imported vehicles and parts less competitive, potentially benefiting domestic manufacturers in some respects—but at the risk of retaliatory tariffs and disruptions in global supply chains. As prices rise, demand for new vehicles and specialty equipment could decrease, especially in the sub-$30,000 segment, which is more sensitive to price increases.
The uncertainty regarding trade policy is likely to weigh on business planning and investment, with manufacturers and dealers expressing concerns about long-term demand and profitability. SEMA is asking the administration to consider the unique challenges that small automotive manufacturing businesses face during the transition period of reshoring manufacturing and look for ways to help ease this impact on them.
In summary, the current tariff environment is characterized by interim measures that could soon give way to higher tariffs if new agreements are not reached. This poses risks of increased costs, reduced demand, and greater uncertainty for SEMA and American automotive parts manufacturers. The White House's response to the letter sent by SEMA will be closely watched as the deadline approaches.
The ongoing tariffs on imported goods, including automobiles and parts, may lead to increased costs for domestic manufacturers, particularly those in the Specialty Equipment Market Association (SEMA), as some of their supply chains rely on imported materials or components. In light of this, SEMA has requested relief from tariffs on molds, tooling, and machinery, as well as tax incentives to offset costs, to help ease the impact on small automotive manufacturing businesses during the transition period of reshoring manufacturing.