Spark Foundry, named US Media Agency of the Year, accelerated their business operations for a bountiful year, propelling significant growth.
In the competitive world of advertising, 2021 was a successful year for Publicis Media. The media conglomerate secured a total of nearly $7 billion in new business, according to COMvergence's 2021 new business report. This impressive figure places Publicis Media at the top of the industry's media groups in terms of net value of new business, including accounts retained and lost.
One of the high-profile accounts won by Publicis Media was McDonald's, a $700 million account that was secured away from Omnicom at the end of 2021. However, details on other key clients such as Walmart, Stellantis, Eli Lilly, Dunkin', and Arby's are not explicitly mentioned in the available sources.
While Publicis Media's new business wins totaled $5.2 billion in the first half of 2025, including major clients like Coca-Cola, Nespresso, Lego, Paramount, and Spotify, these announcements pertain to a later period and do not include the accounts in question.
Despite the lack of specific details, it is clear that Publicis Media's success in 2021 was not limited to a single account. Agencies such as Spark Foundry, Zenith, and Starcom, all under Publicis Media, were involved in the new business acquisitions.
In light of the available information, it remains uncertain whether Publicis Media secured new business from Walmart, Stellantis, Eli Lilly, Dunkin', or Arby's in 2021. For a more comprehensive understanding of Publicis Media’s 2021 account wins, additional or more targeted sources would be required.
In the finance reports of 2021, it was evident that the success of Publicis Media was not solely attributed to the acquisition of McDonald's, as agencies like Spark Foundry, Zenith, and Starcom also contributed to winning new business in the competitive industry of advertising. However, the details on whether Publicis Media secured new business from Walmart, Stellantis, Eli Lilly, Dunkin', or Arby's in 2021 remain unclear, requiring further investigation in the sector of business research.
