Tesla tops EU electric vehicle market in June, despite a drop in sales figures
Tesla's Model Y Remains Europe's Top-Selling BEV, but Volkswagen Group Leads Overall Market Share
In a dynamic shift within the European automotive market, Tesla's Model Y continues to dominate as the top-selling battery electric vehicle (BEV) model, yet Volkswagen Group has claimed the leading position as the foremost BEV manufacturer for the first half of 2025.
Tesla's reigning success with the Model Y, though marked by a 33% contraction in overall sales, has not been significantly reversed by the updated model. The Californian giant faces stiff competition from Chinese manufacturer BYD and Volkswagen, Europe's burgeoning BEV powerhouse.
Volkswagen Group, on the other hand, has shown resilience and adaptability, with increased sales of the ID.4 and ID.3 models, despite them not being the latest products. The premium ID.7 has also performed well, contributing to Volkswagen's 28% market share in H1 2025. This makes the German conglomerate the leading BEV brand, outpacing Stellantis (11%) and BMW Group (10.3%).
BMW Group holds a steady third place in the BEV maker market share, with a solid presence among BEVs. Individual BMW model performance details are less highlighted, but the brand remains a significant player.
Skoda and Renault have also made their mark, with new BEV models like the Skoda Elroq entering the European top ten BEV models in early 2025, and the Skoda Kodiaq showing notable growth in SUV sales (+30% in H1). Renault's new BEV model, the Renault 5, has sold over 34,000 units in H1 2025, and the Renault Clio remains the best-selling conventional car in Europe in June 2025.
The European BEV market has experienced robust growth, with new registrations surpassing 1 million units in the first half of 2025 (+25% year-on-year) and BEVs increasing market share to 17.4%. The medium and large SUV segment saw a 19% rise in sales, with Mercedes E-Class sales rising by 10%. Plug-in Hybrid Electric Vehicles (PHEVs) also saw a surge, with sales rising by 37% in June 2025.
In summary, while Tesla leads in top-selling BEV models, Volkswagen Group leads overall BEV brand sales market share in Europe. Skoda and Renault show promising new BEV models impacting market dynamics, while BMW maintains a significant share. The broader European BEV market continues to grow solidly, with strong growth in the SUV segment and PHEVs.
References: [1] [Source 1] [2] [Source 2] [3] [Source 3] [4] [Source 4]
- The Volkswagen Group's resilience and adaptability are evident in their increased sales of models like the ID.4, ID.3, and ID.7, surpassing Tesla in the race for overall BEV market share.
- With stiff competition from Volkswagen and other emerging Chinese manufacturers, Tesla's success with the Model Y, despite a 33% contraction in sales, demonstrates the company's continued significant influence in the automotive industry, particularly in the electric-vehicles sector.
- In the European BEV market, technology plays a crucial role, with the medium and large SUV segment seeing a 19% rise in sales, and Mercedes E-Class sales rising by 10%. This growth reflects consumers' preference for advanced features and lifestyle-oriented vehicles.
- BMW Group retains a steady third place in the BEV market share, demonstrating their consistent presence in both conventional and electric-vehicle finance, despite individual model performance details being less highlighted. Other brands like Skoda, Renault, and the Mercedes are also making their mark in the evolving European market, with Skoda's new BEV model, the Skoda Elroq, entering the top ten BEV models and the Renault Clio remaining the best-selling conventional car in Europe.
