The cost to construct a shopping app akin to Temu.
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The eCommerce market in the United States is on an upward trajectory, with the sector projected to reach a staggering $1.5 trillion by 2028, marking a 67.47% increase from 2023 to 2028. Amidst this expansion, one app is making waves - Temu.
Temu, an online shopping app, became the most downloaded app in the United States in September 2022. As of mid-2025, it holds a significant but not market-leading position in the US discount eCommerce sector. The app has amassed over 100 million active US users and substantial revenue, estimated to be around $6 billion annually, reflecting rapid growth since its 2022 launch.
However, Temu's actual market share relative to major players like Amazon or specific discount store segments is not precisely quantified in available data. Despite this, it's clear that Temu's low-price model focuses on discount items, leading to significant user savings, with an average of about 24% off per purchase in 2024.
Temu's growth has not been without challenges. Its monthly active users in the US app declined 54% between March and mid-July 2025, indicating potential market penetration challenges or customer retention issues. Competition is also heating up, with Amazon launching its discount-focused offering, Amazon Haul, in 2024, which has intensified competition at low price points.
Developing an app like Temu is no small feat. The development phase can take 400-800 hours and costs between $20,000 to $80,000. This includes designing user interfaces and user experiences, backend development, integrating APIs, and testing and quality assurance, which can take between 100 to 200 hours and cost between $5,000 and $10,000. Post-launch maintenance and updates require ongoing effort and costs are determined by specific needs.
Temu's success is also attributed to its essential features, such as registration and login, product listing, team creation and management, ability to bid, shopping cart, payment gateway integration, order management, user accounts, search and filtering, personalized recommendations, wishlists and saved items, and customer service through live chat or support tickets. These features help improve user satisfaction, increase engagement, and boost performance.
In conclusion, while Temu is a major emerging player in the US discount eCommerce app space with rapid growth and a large user base, its specific market share within the discount store sector is not explicitly reported but is likely still much smaller than Amazon’s share and impacted by increased competition. However, with continuous improvements and updates, Temu is poised to continue its growth trajectory in the ever-evolving eCommerce market.
- In order to remain competitive in the expanding eCommerce market, companies could consider adopting cloud services for their technology infrastructure, as this would help streamline finance, facilitate better lifestyle management, and potentialize superior sports data forecasting through data analytics.
- With the escalating popularity of Temu, consumers may be enticed to explore and invest in various technology-driven lifestyle solutions, opening up avenues for sports organizations to leverage these platforms for marketing and expanding their fanbase, thereby fostering a symbiotic relationship between retail, technology, and sports.
