The Klingel label, "Miamoda," is now up for sale.
The Popken Fashion Group, a leading European fashion retailer based in Rastede, Lower Saxony, has expanded its portfolio with the acquisition of the Miamoda brand. The sale, which was unanimously approved by the self-administration bodies including the creditors' committee, took place on January 1, 2024.
Miamoda, a plus-size fashion brand marketed as "fashion for larger sizes" by Klingel, will now operate as a distinct brand under the Popken umbrella. The sale includes customer addresses and inventory of the Miamoda brand, allowing for a seamless transition.
The acquisition marks a strategic move for Popken, strengthening its market share in the plus-size fashion industry. Miamoda will continue to focus on modern, stylish, and comfortable clothing for plus-size women, maintaining its unique identity and customer base.
Popken has integrated Miamoda into its broad portfolio, leveraging its robust logistics, e-commerce infrastructure, and international reach to support the brand's growth and innovation. The brand will continue to develop its collections, expanding offerings and enhancing quality with the support of Popken's resources.
A Brief History of Miamoda
Founded as a specialist in plus-size women’s fashion, Miamoda built a reputation for stylish, comfortable clothing tailored to a diverse range of body types. The brand developed primarily within the German market, expanding its product lines and customer base over the years. Prior to the 2024 sale, Miamoda had a strong presence in retail and online, catering to women seeking fashionable plus-size apparel.
The Popken Fashion Group: A Leader in Plus-Size Apparel
The Popken Fashion Group is an internationally operating, family-run fashion company headquartered in Rastede, Lower Saxony. Specializing in plus-size fashion, the group offers a broad range of brands catering to a wide size range.
The group's brands include Popken, Ulla Popken, Studio Untold, Anna Scholz, and, following the 2024 acquisition, Miamoda. Each brand offers a unique approach to plus-size fashion, catering to various tastes and styles.
Popken Fashion Group operates a multi-channel business model, with retail stores across Europe, strong online sales channels, and a focus on international expansion. The group is committed to quality, fit, and customer satisfaction, increasingly emphasizing sustainable fabrics and ethical production alongside innovative designs catering specifically to plus-size markets.
The acquisition of Miamoda is not the first for Popken Fashion Group from Klingel. The group previously purchased the "HAPPYsize" brand from the insolvency estate of Klingel, demonstrating a successful track record in such negotiations.
With the addition of Miamoda, Popken Fashion Group continues to be a dominant entity in the plus-size apparel market in Europe, serving customers in several European countries and working towards global expansion.
The "Miamoda" brand, now part of the Popken Fashion Group, is poised for growth and innovation, leveraging the resources and infrastructure of its new parent company. Miamoda remains a popular choice in Germany and other European markets, with plans for further expansion supported by Popken’s operations.
The acquisition of Miamoda by the Popken Fashion Group, a leading European retailer in the plus-size fashion industry, will allow Miamoda to expand its customer base beyond Germany and focus on growth in the international market. This strategic move is expected to fortify Popken's market position in the finance and retail business, as well as bolster its portfolio in the plus-size apparel sector.
