Timothee Chalamet officially becomes the initial global endorser for Lucid, a notable brand.
Lucid Motors Partners with Timothée Chalamet as Global Brand Ambassador
Lucid Motors, the luxury electric vehicle (EV) manufacturer, has announced a multi-year partnership with actor Timothée Chalamet as its first-ever Global Brand Ambassador. This move is set to revolutionize the luxury EV market by broadening Lucid's cultural relevance and expanding its marketing reach.
Chalamet, admired for his creativity and distinctive style, aligns with Lucid's ethos of "Compromise Nothing" — a principle emphasizing performance, design, and innovation without concession. This partnership is strategic for Lucid as it seeks to expand its global brand awareness beyond automotive enthusiasts to a wider cultural audience, leveraging Chalamet’s substantial influence and appeal.
The partnership will see Chalamet headlining Lucid’s marketing campaign for the Lucid Gravity, a luxury all-electric three-row SUV combining sports car performance with family-friendly versatility. This move signals Lucid’s intent to compete strongly in the luxury EV SUV segment.
Chalamet's role is expected to help Lucid disrupt traditional luxury car marketing by injecting bold creativity and emotional connection, potentially elevating brand status and expanding market share among affluent and younger demographics attuned to both luxury and sustainability.
The new advertising campaign for the Lucid Gravity is set to launch this fall. The partnership comes amidst Lucid's ongoing financial challenges, with some retail investors expressing concerns about the cost of the partnership. However, Lucid has produced 3,863 vehicles and achieved its seventh straight quarter of record deliveries, with 3,309 units delivered in Q2 2025.
Akerho "AK" Oghoghomeh, Senior Vice President of Marketing at Lucid Motors, stated that Chalamet brings the same bold creativity and authenticity that drives the Lucid brand. The partnership aims to showcase how innovation, style, and culture can redefine the automotive experience.
Timothée Chalamet is best known for his roles in films such as Call Me by Your Name, Dune, Little Women, and Wonka. His involvement in the Lucid partnership is set to merge breakthrough EV technology with cultural influence, potentially attracting younger, style-conscious consumers and reinforcing Lucid’s position as a visionary luxury EV brand.
The Lucid shares slipped by 8% on Tuesday following the partnership announcement, down to around $2.50 per share. On August 18, Lucid is preparing for a shareholder vote on a 1-for-10 reverse stock split, a move aimed at stabilizing its stock performance.
Sources: [1] TechCrunch. (2025, July 29). Lucid Motors partners with Timothée Chalamet as Global Brand Ambassador. [online] Available at: https://techcrunch.com/2025/07/29/lucid-motors-partners-with-timothee-chalamet-as-global-brand-ambassador/
[2] Reuters. (2025, July 29). Lucid Motors signs Timothée Chalamet as Global Brand Ambassador. [online] Available at: https://www.reuters.com/business/autos-transportation/lucid-motors-signs-timothee-chalamet-global-brand-ambassador-2025-07-29/
[3] CNBC. (2025, July 29). Lucid Motors partners with Timothée Chalamet as Global Brand Ambassador. [online] Available at: https://www.cnbc.com/2025/07/29/lucid-motors-partners-with-timothee-chalamet-as-global-brand-ambassador.html
[4] Bloomberg. (2025, July 29). Lucid Motors partners with Timothée Chalamet as Global Brand Ambassador. [online] Available at: https://www.bloomberg.com/news/articles/2025-07-29/lucid-motors-partners-with-timothee-chalamet-as-global-brand-ambassador
- The luxury electric vehicle manufacturer, Lucid Motors, aims to expand its marketing reach by partnering with actor Timothée Chalamet, who is known for his creativity and distinctive style, aiming to redefine the automotive experience by combining technology, style, and culture.
- Timothée Chalamet aligns with Lucid's ethos of "Compromise Nothing," values that emphasize performance, design, and innovation, appealing to affluent and younger demographics who are attuned to both luxury and sustainability in their choices.
- The partnership between Lucid and Chalamet will focus on promoting the Lucid Gravity, an all-electric three-row SUV that combines sports car performance with family-friendly versatility, signaling Lucid's intent to compete strongly in the luxury EV SUV segment.
- The new advertising campaign for the Lucid Gravity seeks to merge breakthrough EV technology with cultural influence, merging the worlds of entertainment, automotive, and technology to attract a wider audience outside of traditional automotive enthusiasts.
- Lucid Motors is leveraging its partnership with Chalamet to disrupt traditional luxury car marketing by injecting bold creativity and emotional connection into its campaigns, potentially elevating its brand status and expanding market share among style-conscious consumers interested in finance, technology, and lifestyle.
