Title: Unleashing Profits: Exploring the Untapped Potential in Feline Health Business
Jackie Jaakola serves as the Director of the renowned nonprofit organization, EveryCat Health Foundation, which spearheads worldwide feline health research. With over 46 million cat owners in the country, it's no surprise that they hold a special place in our hearts.
During the pandemic, owners got the opportunity to spend more quality time with their furry companions, fostering a deeper connection. This led to increased awareness of their pets' health needs and the role that feline medicine plays in ensuring their longevity and healthiness.
Despite the value people see in donations to general health organizations, funds allocated towards animal health research are significantly lower. In fact, only 3% of charitable contributions find their way to charities specializing in all animals, with a small fraction focusing on cat health research.
Employers with cat-loving staff members or those looking to attract such talent can find merit in backing cat health research. Besides improving the feline population's health and happiness, there are other perks such as generating positive PR and maximizing tax benefits.
The Growth Potential in Feline-Focused Industries
Cats may be independent, but they still benefit from human support and innovative research. One such area has been nutrition. Research revealed that taurine deficiency in cats could result in severe health problems like heart disease, vision failure, and reproductive difficulties. This led pet food companies to adjust their ingredient list, ensuring cats received necessary taurine.
In the realm of medical research, advancements in pain detection and management have been substantial. Cats, known for their silent suffering, now benefit from tools like the feline grimace scale that allows for effective pain recognition and treatment.
Investing in Feline Research and Spending Trends
Cats have been proven to improve our cardiovascular health, immunity, sleep quality, and overall mood. Research in feline health has given rise to numerous products catering to cat owners' needs. From high-quality cat food to interactive toys, the options are diverse and ever-evolving, catering to cats with unique medical needs.
Investing in feline research can boost employer branding, attracting talent wanting to contribute to cat-centric organizations. Additionally, many feline-related charities are eligible for tax deductions, making such investments a viable fiscal strategy.
We All Share this World
Cats and humans share various health issues, such as diabetes, kidney disease, and heart issues. This overlap necessitates robust research in feline medicine to potentially unlock new strategies for human health interventions.
Feline medicine also promotes environmental sustainability by exploring alternative protein sources for cats, ensuring their diets support health and the planet.
As universal companions, cats are cherished across cultures. By supporting cat health research, organizations can carve a meaningful impact on this global pet-loving community.
Jackie Ott Jaakola, the Director of the EveryCat Health Foundation, advocates for increased funding in feline health research due to its significant role in cats' longevity and healthiness. Employers can leverage their support for cat health research to enhance their employer branding and attract cat-loving talent.
