Top 7 Mobile Marketing Trends Set to Elevate Your Business Operations
Mobile marketing is a crucial component for any business today, with 85.74% of the global population projected to be smartphone users by 2027. If you're not already taking advantage of mobile marketing strategies, now is the time.
Here's a look at 7 mobile marketing trends that will shape the future:
- Mobile Commerce: Buying and selling goods through mobile devices. This trend took off during the pandemic and is expected to continue growing, with 66% of the American population predicted to make at least one mobile purchase in 2024.
- Social Commerce: Integrating social media and e-commerce, allowing shoppers to discover, browse, and purchase products directly within their favorite social platforms. Global social commerce revenue is projected to exceed $8.5 trillion by 2030.
- Mobile Streaming Video Content: Mobile video streaming has become increasingly popular, with an average weekly online video consumption of 17 hours per person in 2023. Content creation platforms like TikTok are revolutionizing the way we consume content.
- Augmented Reality (AR): AR allows users to interact with digital content in a real-world environment. The global augmented reality market reached $17 billion in 2022 and is projected to soar to $36 billion by 2026.
- User-Generated Content (UGC): UGC comes from everyday users, not businesses or influencers. 90% of consumers find UGC more influential over their buying decisions compared to promotional emails and search engine results.
- Personalization: Modern consumers expect personalized experiences tailored to their specific needs. Gen Z (those who have grown up with constant internet access) will continue driving this trend, representing over 41 million U.S. digital buyers by 2023.
- Mobile Games as Social Networks: Mobile games are becoming more social, incorporating features that facilitate player interaction like in-game messaging and collaborative gaming opportunities. The global mobile game market is expected to grow from $100.54 billion in 2024 to $164.81 billion by 2029.
In conclusion, app marketing is going mobile. Top trends include content personalization, live streaming, TikTok marketing, gaming industry marketing opportunities, influencer content, video content, augmented reality marketing, rising AI and machine learning, location-based marketing, mobile experiential marketing, and AI and machine learning advancements. Brands that adapt to these trends and optimize their mobile strategies will succeed in the increasingly mobile-centric future.
[1] https://www.smashingmagazine.com/2022/11/mobile- Marketing-trends-2023/
[2] https://www.brandongaille.com/mobile-marketing/geofencing-strategy/
[3] https://www.businessinsider.com/mobile-experiential-marketing-for-results-2023-5
[4] https://www.cnbc.com/2022/04/13/att-i-am-the-president-ceo-of-at-t,-buying-discovery-to-create-streaming-powerhouse.html
[5] https://www.itpro.com/mobile-technology/mobile-apps/364319/ai-reinvents-mobile-marketing-what-the-future-holds-for-brands-and-consumers-as-intelligent-apps-become-the-new-frontier
- To capitalize on growing trends in app marketing, businesses could consider developing innovative apps that incorporate mobile commerce, personalization, and augmented reality, as these elements are set to dominate the market.
- In today's lifestyle, with an increasing reliance on technology and mobile devices, financial growth for businesses may come from smart app development strategies that align with emerging mobile marketing trends, such as social commerce, location-based marketing, and AI advancements.
