Top Achievements that Significantly Enhanced the Sector in 2020
In the midst of the global pandemic, agencies worldwide were forced to adapt, reducing their teams and adopting a new routine that included never-ending Zoom meetings. This new normal was full of pressure and uncertainty, but it also sparked a wave of creativity aimed at helping the creative community thrive.
One of the main focuses of these projects was addressing the mental health issues that emerged as a result of the pandemic. A public portfolio on mental health was created, providing a space for creatives to share their experiences and connect with others facing similar challenges. The projects also aimed to help young people and students, with a two-week long advertising pitch competition for students being held.
In addition, several projects were launched to help those in the periphery of Sao Paulo, with an award being created to recognize the talent and potential of young people in the area. These initiatives were all part of an effort to make 2020 less difficult for the industry, as the pandemic became a reality after the cancellation of SXSW in March.
Despite the cancellations of campaigns and internships, the creative spirit remained strong. The projects were initiated during the isolation period and aimed to support freelancers who had lost their work due to the cancellations. The projects were designed to address the challenges of the pandemic and provide a sense of community and support to those in the creative industry.
Overall, these innovative projects demonstrated the resilience and adaptability of the creative community in the face of adversity. They served as a reminder that even in the midst of uncertainty, there is always an opportunity to come together and create something meaningful.
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