Top-Notch Sales Videos that Spark Ideas: A Curated Selection
If you're after a captivating way to communicate with your audience, up your game by creating awesome sales videos. These days, more businesses are diving into the video production realm for a good reason—video content is freaking popular!
With the world hooked on videos, why not leverage this trend to boost your deals? Here are 20 top-notch examples that'll get your creative juices pumping! Plus, I'll sprinkle in some deets about what you can learn from each example, so stick around!
Let's dive in!
What's the Deal with Sales Videos?
Sales videos nudge your business forward by helping you connect with potential clients in a fun, straightforward manner. These video wonders are a fantastic way to increase trust, establish authority, and land open deals at various stages of the purchasing journey. They also provide succinct, engaging insights about your product or service, ensuring your brand shines in the spotlight.
There's a variety of video styles out there, such as customer testimonials, product demonstrations, brand videos, and more. And each style has its unique place in the sales process, though they all boast two common traits: informative and entertaining!
Perks of Sales Videos
The video sales universe offers numerous advantages, but I ain't got all day to tick off every benefit, so let's condense it into the essentials:
- Connect with prospects quickly and efficiently.
- Build brand authority and project your expertise.
- Close deals all throughout the buying journey.
- Empower your sales team by helping them handle common questions effortlessly.
- Create an emotional tie with your audience (you heard it, folks—get ready to tug at their heartstrings!).
Top Video for Sales Examples
Okay, we've reached the good stuff. Let's cruise through the best 20 video examples that'll rock your sales world!
1. Yum Yum Videos - Branch
We've produced this superb explainer video for Branch, a platform enabling cross-device and channel communication. This amazing demo uses animation to clarify complicated concepts, and brevity is its best friend, ensuring it remains engaging without causing confusion.
2. Sperry - Reclaim Your Water
Sperry grabs attention with visuals and storytelling that'll get you longing for a fresh cup of coffee. Or a trip to Italy. "Reclaim Your Water" is a docuseries that showcases the voices of black folks inspired by water—a brilliant way to express shared values with their customers.
3. Recognize - Live-Action Explainer Video
Recognize's live-action explainer video aims to capture the essence of its employee recognition approach in a way that feels genuine and impactful. With relatable visuals, they bring complex concepts to life without overwhelming the viewer.
4. Starbucks - Oleato Coffee Ritual
Starbucks has gotta be the reigning champ of beautiful visuals and storytelling! Their "Oleato Coffee Ritual" video makes you feel like sipping coffee amidst olive trees in Italy.... Or, you know, watching travel videos. Either way, it's a fantastic tactic for anyone in the food industry.
5. Lenovo - ThinkSmart One Unboxing
Curious about your next purchase? "Watching product videos" is the go-to for folks researching their next splurge. Lenovo delivers an awesome example with a video that highlights features, benefits, and product close-ups, with people talking about the product, too. Add a personal touch to those sales.
6. The Metal Roofing Channel - Brand Video
This brand video by The Metal Roofing Channel expertly tackles common questions about roofing costs, combining expert insights with real quotes from contractors. It's an example of connecting with customers at its finest.
7. Amazon Appstore - Explainer Video by Yum Yum Videos
We made this video for Amazon Appstore to answer user queries and showcase key features, like multi-tasking and Amazon Coins. A fantastic example of how animation simplifies complex services while keeping things entertaining.
8. Apple Watch/Dear Apple - Apple
Apple nails creating an emotional connection with this teary-eyed sales video for the Apple Watch. The story focuses on real people sharing how the Apple Watch saved their lives, making a powerful impact that will seal the deal for the wavering customers.
9. Dove - Change Is Beautiful
Dove uses emotionally compelling ads in their repertoire, providing a positive message about body positivity. Their pieces, like this example, not only sell body lotion but also send a supportive message to their diverse customer base.
10. Adidas - Running Needs Nothing But You
Adidas never misses the mark when it comes to ads. In this showcase, they sell running shoes without actually mentioning what they sell—cozy, right? Their inspiring speech is the perfect recipe for a memorable sales video.
11. Nespresso - Preparing Coffee With Essenza Mini
I'd say a brilliant product demo is hard to beat, especially when it comes to coffee! Nespresso nails it with this short video demonstrating how to use their Essenza Mini machine, ensuring viewers can make a fantastic cup of coffee easily.
12. We Are Bolt - Bolt
Companies sharing their stories can create a powerful impact, and Bolt's story video is no exception. In this sales video, team members take you on a journey, highlighting their values while discussing the success they've gained as Europe's fastest-growing tech company.
13. Introducing Puls - Puls
Puls offers an extraordinary example of showcasing the appeal of on-demand services in this video. The piece highlights the various services they offer—fixing phones, setting up TVs, and smart home installation, to name a few—and delivers it with a fast, dynamic visual style that keeps things engaging.
14. Beckman Coulter - Explainer Video by Yum Yum Videos
We've crafted this explainer video for Beckman Coulter to tackle common questions about their Nexsys Integrated Oncology platform while directly addressing customer pain points. A perfect example of connection through communication.
15. Dollar Shave Club - Our Blades Are F***ing Great
Humor wins hearts, as Dollar Shave Club proves in this hilarious video. The founder, Mike, delivers a side-splitting pitch unfolding the simple beauty of their razors, focusing on quality and value that'll drive it all home.
16. Amazon - Customer Review
You might've heard of this one—Amazon loosens the reigns on product reviews with a dash of humor, showcasing their customer-friendly ethos. This entertaining video proves once again how humor can aid in capturing attention and piquing interest.
17. Cisco Secure Endpoint Pro - Cisco
Not every brand pulls off motion graphics, but this video by Cisco does it effortlessly. With an animated collage, they present visuals that captivate viewers while delivering all necessary details about their services in a fun, lighthearted manner.
18. InVision - Introducing InVision
InVision provides an awesome example of how to show off your interface in a video. They clearly demonstrate the many advantages of choosing their platform, making it a winning video for sales.
19. #LevelUpWithNikon - Nikon
Nikon showcases the power of street photography in this terrific product ad. By comparing the capabilities of their camera to a simple phone camera, they highlight its top features and remind viewers why choosing Nikon matters.
20. #HaveYouTriedThis - NaturallyCurl
Yazzee! Here's an awesome example of how to tackle a common problem (like tangles that mess with playtime) with an innovative solution—NaturallyCurl's Knot My Honey detangler. Designed to be kid-friendly, it's a game-changer for moms on the go.
Types of Sales Videos
Now that you've gleaned some pretty awesome examples, let's break down the various video types used in the sales wunderland:
Explainer Videos
Explainer videos make it easy to communicate complex ideas and are Insanely Valuable when introducing new products or services. Using animations, graphics, or live-action, explainers simplify complex ideas, making them more accessible and understandable.
Commercial Ads
Commercial ads grab attention quickly and aim to leave a lasting impression in mere seconds. With powerful visuals, catchy messaging, and sometimes even humor, these commercials help build brand awareness and get people talking. Effective for broadening reach and generating interest among new audiences.
Product Demo Videos
Product demo videos showcase a product in action, demonstrating its key features and benefits effectively. These videos are essential for showcasing how a product works, making it easy to grasp the product's value. Perfect for purchasing prospects who are ready to make a buying decision.
Educational Videos
Educational videos instruct, enlighten, and inform, covering industry-related topics, trends, and tips. Primarily designed to boost brand credibility and authority, these videos can aid in the sales process by showcasing your expertise in your field.
Customer Testimonials
Testimonial videos invite real customers to share their happy experiences, providing firsthand accounts that other customers can relate to. These videos help build trust and credibility, as viewers can see for themselves that other people have enjoyed your product or service.
Best Practices for Sales Videos
Now that you've seen some fantastic examples, here are some handy tips for your own sales video production:
Pre-Production:
- Define your goal before spending a dime.
- Write a script to get your ideas crystal clear.
- Make use of a storyboard for a clear visual structure.
Production:
- Prioritize good lighting and audio.
- Keep your video short and focused.
- Showcase features and benefits concisely.
Post-Production:
- Include a call-to-action (CTA) that tells viewers what to do next.
- Add your own captions (subtitles) to improve viewer accessibility.
- Design an appealing thumbnail that piques viewer interest.
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Choosing Yum Yum Video for Your Sales Video Production Needs
At Yum Yum, we're passionate about producing videos that go beyond expectations, helping clients achieve their goals, and resonating with their audiences. Here's what sets us apart:
Customization
We believe every brand has a unique voice, so we tailor each video to meet the specific goals and style of our clients.
Smooth Process
From initial consultation to final edit, we provide a structured timeline that keeps projects on track, ensuring transparency and clarity throughout the process.
Clear Communication
Our team encourages feedback and collaboration at every stage of production, making sure we're always aligned with your expectations and vision.
Experienced & Talented Team
Our skilled team of writers, designers, and directors are experts, dedicated to executing every detail with care and creativity. With a deep understanding of storytelling and visual impact, they craft videos that delight audiences while keeping your goals in mind.
Quality Assurance
With a rigorous quality-check process, we ensure that your video turns out nothing short of fantastic—from visuals to audio and final edits.
Proven Experience
Our experience stretches from startups to global giants, including companies like American Express and Amazon. This ensures we bring expertise and confidence to every project we tackle.
Are you ready to create videos that make a difference? Get in touch, and let's work together!
Wrapping Up
That's a wrap, my friend! I hope those sales video examples have inspired you.
Remember this golden rule: create videos that engage viewers! With effective sales videos, your brand will shine, and along with it, your sales numbers. So, take those examples, learn from them, and start brainstorming your next masterpiece. Good luck!
Here are two sentences in English language that contain the words 'finance' and 'business':
- With succinct, engaging insights about your product or service, sales videos in the business realm are an excellent tool for showcasing your brand's financial worth.
- Empowering your sales team by addressing common questions effortlessly, sales videos can bring a significant boost to your business's financial performance.
