Trump Jr.'s supported arms merchant experiences a setback on Wall Street
Donald Trump Jr., the eldest son of former US President Donald Trump, has ventured into the firearms retail sector with GrabAGun, a tech-driven online platform aiming to revolutionise the industry. The company, which went public via a merger with a special purpose acquisition company (SPAC), Colombier Acquisition Corp. II, made its debut on the New York Stock Exchange (NYSE) in March 2025.
The partnership between Trump Jr. and conservative financier Omeed Malik, who also financed the merger, has framed GrabAGun as the "Amazon of Guns," targeting a younger demographic (Millennials and Gen Z) who prefer online shopping. The company aims to modernise firearms sales with a tech-driven marketplace, capitalising on what it sees as a cultural shift against "woke" anti-gun policies.
GrabAGun's stock market debut, however, was met with initial investor skepticism or volatility. Despite raising over $119 million in the public listing, intending to use the capital to accelerate growth and expand its tech platform for firearms, ammunition, and accessories sales, the company experienced a 24% drop in share price on its first day of trading.
Despite the rocky start, Trump Jr. remains optimistic that the combination of public capital, market presence, and notoriety will fuel the company's growth trajectory. The company's board, which includes prominent figures in the gun industry and conservative circles, is expected to bolster influence and market presence.
Trump Jr.'s personal investment in GrabAGun is significant, with reports suggesting he owns approximately 1% of the company's shares, worth around $4 million after the stock drop. This investment is part of a broader business and cultural initiative for Trump Jr., reflecting his expanded corporate roles post his father's 2024 election victory.
Financially, GrabAGun showed strong revenue growth with $6.7 million in Q1 2025 compared to $3.5 million in the same period the previous year, as per SEC filings. This indicates growing sales momentum even prior to going public.
The venture reflects Trump Jr.'s commitment to the "Make America Great Again" (MAGA) movement, with his investments often aligning with the political values of the movement. The company plans to leverage its public status and cultural messaging to build long-term value and attract younger gun buyers online.
In summary, Donald Trump Jr.'s GrabAGun investment is positioned as a tech-savvy, culturally conservative entrant in the firearms retail sector with promising revenue growth but a challenging initial stock market reception. The company aims to leverage its public status, cultural messaging, and Trump Jr.'s influence to build long-term value and attract younger gun buyers online.
The employment policy of GrabAGun, founded by Donald Trump Jr., includes a tech-driven marketplace aiming to revolutionize the firearms industry. This venture is financed by conservative financier Omeed Malik and aims to capitalize on a cultural shift against "woke" anti-gun policies.
The company's finance department, supported by the initial $119 million raised in its public listing, intends to invest in expanding its tech platform for firearms, ammunition, and accessories sales, targeting a younger demographic.
