U.S. arm of Perfetti Van Melle selects Wavemaker as primary media agency
Perfetti Van Melle, a leading confectionary company known for its brands such as Airheads, Chupa Chups, Mentos, and Fruit-tella, has expanded its relationship with Wavemaker. This partnership aims to connect with consumers in a playful and sales predictive manner.
Wavemaker U.S. CEO Amanda Richman expressed her excitement about partnering with Perfetti Van Melle, stating, "We are thrilled to be working with Perfetti Van Melle in the U.S. and continuing our successful collaboration in various regions around the world."
The partnership between Perfetti Van Melle and Wavemaker is not new. It began before the U.S. expansion and already covers multiple regions including Belgium, China, India, Indonesia, Middle East and Northern Africa, Netherlands, Turkey, U.K., and now the U.S. Wavemaker has been responsible for Perfetti Van Melle's media strategy in these regions, and with the U.S. expansion, they are now the media agency of record for Perfetti Van Melle in the U.S.
Wavemaker, a media agency under the parent company WPP, has been working with Perfetti Van Melle in various regions before the U.S. expansion. The international subsidiary of Perfetti Van Melle that works with Wavemaker as a media agency operates in several countries including Belgium, the Netherlands, and Italy, with a newly added country not explicitly named in the available data.
Perfetti Van Melle recently launched Fruit-tella in the U.S., and with Wavemaker's expertise, they aim to reach a wider audience and increase sales. The partnership between Perfetti Van Melle and Wavemaker has been expanded to include the U.S., further solidifying their global collaboration.
The expansion of this partnership comes after Perfetti Van Melle conducted a review to consolidate its global agency roster and integrate its brands. This move is expected to streamline their marketing efforts and create a more cohesive brand strategy across all regions.
With this partnership, Perfetti Van Melle and Wavemaker are set to continue their successful collaboration, aiming to engage consumers in a playful and effective manner, and drive sales growth for Perfetti Van Melle's popular brands.
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