U.S. Market Overwhelmed by Offshore Websites, According to Study
Revised Article:
The NEXT Summit: New York 2025 was the epicenter for Blask's explosive revelation about the U.S. online gambling market. Their latest report paints a clear picture of offshore brands' undeniable dominance, riding a tidal wave through the uncertain waters of America's online casino industry.
Booming Offshore Brands vs Tamed Onshore Operators
As Blask turned on the spotlight, the contrast between offshore and onshore operators shone like daylight. Offshore brands thriving in unregulated markets notched a Blask Index score of 60.6 million, leaving onshore operators operating in regulated environments trailing far behind at 28.9 million.
The State Report
With precision down to the state level, Blask's report offers a breathtaking insight into brand performance under a microscope. California leads the charge as America's largest unregulated market, with a staggering Competitive Earning Baseline (CEB) of a whopping $8.5 billion. Texas follows bravely with $5.3 billion, with Florida, another unregulated territory, reporting $4.9 billion.
In regulated markets like Pennsylvania and New Jersey, onshore operators reign supreme, while offshore brand penetration drops significantly. Pennsylvania serves as a prime example, with the trio of FanDuel, DraftKings, and BetMGM generating an average CEB of $2.5 billion.
The King of Offshore Brands
Bovada reigns supreme as the offshore market titan, leading the pack with a total average CEB of an astounding $13 billion. With commanding market shares in California (38%), Texas (39%), and Florida (24.1%), Bovada flexes its muscle as the go-to offshore operator in the states that matter most. Other esteemed offshore operators, such as BetOnline, BetUS, and Ignition Casino, carve out a significant presence in unregulated and mixed states.
Dynamics, Regulations, and Future Visions
Blask's report mirrors a crucial Rorschach test for lawmakers and operators navigating the evolving world of online gambling in the U.S. Future regulatory advancements may drastically alter the balance between offshore and onshore operators. As more states consider legalizing online gambling, the tides of the market may well change significantly.
Get the Complete Report
Interested parties can get their hands on the complete 'Blask x NEXT: U.S. Online Gambling and Betting Market Report 2024' by simply filling out a form on their website. This detailed report is a must-have for stakeholders aiming to conquer the intricate American online gambling landscape.
The release of Blask's report at the NEXT Summit: New York 2025 marks a seminal moment in unraveling the mysteries of the complex U.S. online gambling market. The volatile industry will undoubtedly benefit from data-driven insights to steer clear of pitfalls and catch the next big wave to success.
[1] https://www.bloomberg.com/news/features/2019-06-10/offshore-gambling-sites-preying-on-u-s-states-where-sports-betting-is-banned
[3] https://www.forbes.com/sites/panosmourdoukoutas/2021/04/26/offshore-sportsbooks-operate-openly-in-the-us-or-do-they/?sh=76c8b9507d17
[4] https://www.cnbc.com/2020/05/13/sports-betting-offshore-sites-a-growing-market-smaller-betting-options-than-us-sites.html
- The dominance of offshore brands in the U.S. online gambling market was underscored at The NEXT Summit: New York 2025, with Blask's report indicating that these brands have significantly higher Blask Index scores than onshore operators, especially in unregulated markets.
- The 'Blask x NEXT: U.S. Online Gambling and Betting Market Report 2024' also reveals the performance of offshore brands on a state-by-state basis, showing that California, Texas, and Florida have the highest Competitive Earning Baselines (CEB) in unregulated markets.
- Notably, Bovada stands out as the market leader among offshore brands, with a total average CEB of $13 billion, and commanding market shares in California, Texas, and Florida, the states that matter most in the U.S. online gambling landscape.
