U.S. presence enhanced for Brainlabs as they acquire Exverus Media
Brainlabs, a leading global performance media agency, is making waves in the advertising industry with its latest acquisition. The London-headquartered company, known for its data-driven marketing strategies and commitment to social impact, has taken over Los Angeles-based agency Exverus Media.
The deal, which terms were not disclosed, marks a significant step in Brainlabs' expansion plans. With this acquisition, Brainlabs aims to enhance its media buying capabilities, particularly in programmatic advertising, and deepen its presence in the United States.
Brainlabs' Growth Strategy
Brainlabs' CEO, Daniel Gilbert, described the deal as completing the agency's transformation into a full-service Agency of Record (AOR) across all media channels. The acquisition of Exverus Media is part of Brainlabs' strategy to offer integrated solutions that clients prefer, according to Gilbert.
The acquisition gives Brainlabs a West Coast foothold and boosts its U.S. billings to $1 billion. Exverus, a performance-driven media agency specializing in programmatic advertising, brings advanced technology for audience targeting and optimization to Brainlabs' arsenal.
A Bright Spot in the Media Agency Sector
The acquisition is seen as a bright spot in the media agency sector, which has been grappling with consolidation and layoffs. Brainlabs' growth is a testament to the demand for integrated solutions that offer strategic consulting, execution, and transparency across the full media funnel.
Exverus will operate as a relatively independent unit for the next year, with its co-founders continuing to lead the team from Los Angeles. This move allows Brainlabs to leverage Exverus's expertise while maintaining its unique culture and approach.
Brainlabs' Continued Expansion
Brainlabs has been on an acquisition spree in recent years, snapping up agencies such as Hanapin, Distilled, Nabler, Fanbytes, Sparro, and Jack Nimble. The company, which currently employs about 900 people and reported revenue of $306 million as of July 2025, is also hiring across several media roles.
With its latest acquisition, Brainlabs' headcount expands to 500 people in the U.S. and more than 1,060 globally. The company is aiming for 20% global revenue growth this year, a testament to its ambitious expansion plans.
A New Home for the Advertising Industry
The advertising industry is finding its new homes in independents, according to Daniel Gilbert. Brainlabs, with its focus on innovation, data-driven decision-making, and a commitment to social impact, is a prime example of this trend. The company has been backed by private equity firm Falfurrias Capital and has UNICEF USA as its Media Agency of Record.
In summary, Brainlabs' acquisition of Exverus Media is a strategic move that strengthens the company's media buying capabilities, accelerates its expansion plans, and reinforces its position as a leading independent performance media agency.
[1] Source: Various company and industry reports
- Brainlabs' expansion plans are marked by a significant step with the acquisition of Exverus Media, a move expected to enhance its media buying capabilities, especially in programmatic advertising, and consolidate its presence in the United States.
- The acquisition of Exverus Media is part of Brainlabs' strategic initiative to offer integrated solutions preferred by clients and transform into a full-service Agency of Record (AOR) across all media channels.
- Brainlabs' growth strategy, as evidenced by its multiple acquisitions, aims for 20% global revenue growth this year and a strengthened position as a leading independent performance media agency, focusing on innovation, data-driven decision-making, and social impact.
